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Mewtu

Mewtu shows low returns (0.8%), but weak search conversion (0.9%) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 17% of 2,084 Spielzeug niches · +9 vs the category median of 43

Market size 55Growth 19Conversion 12Competition 93Returns 96Price range 16Avg price 95Brand share 15Review moat 74Quality gap 52
This niche Category average · 2,084 niches

Is Mewtu profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Mewtu is a €394K/yr Amazon Germany market (1.4M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Mar–Apr–Nov–Dec. Verdict: Worth a look — 52/100.

Mewtu: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -11.4% over the last 90 days and 0.9% of searches end in a purchase.

€394K

revenue / yr

Units sold / yr20K
Search volume / yr-11.4%1.4M
Conversion rate0.9%
Avg price€30.85

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers15 · 401
Top-5 product click share22%
Open market6%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 91 products

Sponsored placement49%
New entrants (1y)27· 12 succeeded
Avg rating4.4★
Avg reviews550

Top Mewtu products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

€0€8K€16K€24K€32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

401

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

22%

Top 20: 56%

Open market

5%

  • Pokémon75%
  • Jazwares11%
  • BB-Toy-Trades4%
  • AnnuzoQ3%
  • Funko2%
  • Difuzed1%
  • Open — no brand owns it (9 brands, 5%)

Mewtu demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.4MCVR0.9%Products91Brands15Top 5 Brands94%OOS Rate11.4%Rating4.4★Reviews550Avg BSR#388
45K35KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Nov, Dec · busiest ÷ quietest = 8.3×

Top Mewtu search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pokemon figuren563K/yr
  • ewige rivalen pokemon129K/yr
  • pokemon battle figuren122K/yr
  • pokemon figur100K/yr
  • pokemon ewige rivalen127K/yr
  • pokemon figuren set58K/yr
  • pokémon figuren36K/yr
  • ewige rivalen49K/yr
  • pokemon figuren klein25K/yr
  • pokemon spielfiguren20K/yr

What reviews say buyers love and hate about Mewtu

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Sammlungsobjekte30%

Nice Collection

Qualität insgesamt23%

Cooles Produkt

Preis-Leistungs-Verhältnis22%

Bester Deal seit langem

beworben Vs Tatsächliches Produkt10%

As good as usual

Geschenk Zweck4%

Coole Promos und Booster Auswahl

What buyers complain about

75% of reviews
Preis-Leistungs-Verhältnis24%

Schwankender Preis

Qualität insgesamt14%

Flop

Defekt Material/Teile12%

Kommt kaputt an

Geschenk Zweck6%

Echt schade, war als Geschenk gedacht

Produktzustand5%

Das Produkt war schon geöffnet

Mewtu return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defekt Material/Teile
22%
2Gesamtgröße
11%
3Produktzustand
10%
4Geschenk Zweck
8%
5Funktionalität insgesamt
8%

Common Mewtu questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mewtu 52/100 on Amazon Germany — Worth a look. The niche generates €394K/yr across 91 tracked products. 12 of 27 products launched in the last 360 days are still selling. Search demand moved -11.4% over the last 90 days.
Search demand for Mewtu on Amazon Germany peaks in Mar–Apr–Nov–Dec, where the busiest month runs 8.3× the quietest.