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Memory Ab 2

soft demand (-35.7% this quarter) — Memory Ab 2 doesn't clear our bar today.

Flapen Score

46
Skip it

Top 38% of 2,084 Spielzeug niches · +3 vs the category median of 43

Market size 56Growth 7Conversion 55Competition 65Returns 97Price range 44Avg price 33Brand share 29Review moat 52Quality gap 21
This niche Category average · 2,084 niches

Is Memory Ab 2 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Memory Ab 2 is a €421K/yr Amazon Germany market (920K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Memory Ab 2: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -35.7% over the last 90 days and 4.6% of searches end in a purchase.

€421K

revenue / yr

Units sold / yr40K
Search volume / yr-35.7%920K
Conversion rate4.6%
Avg price€9.92

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers12 · 182
Top-5 product click share46%
Open market12%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement79%
New entrants (1y)2· 0 succeeded
Avg rating4.7★
Avg reviews1,409

Top Memory Ab 2 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

€0€21K€42K€63K€84K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

182

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

46%

Top 20: 88%

Open market

10%

  • Ravensburger75%
  • Tigvio4%
  • Schöne Güter3%
  • GLÜCKSWOLKE3%
  • Starnberger Spiele2%
  • Liscianigiochi2%
  • Open — no brand owns it (6 brands, 10%)

Memory Ab 2 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume920KCVR4.6%Products29Brands12Top 5 Brands88%OOS Rate5.4%Rating4.7★Reviews1,409Avg BSR#68
45K35KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Top Memory Ab 2 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • memory spiel241K/yr
  • memory199K/yr
  • memory ab 2 jahre93K/yr
  • memory ab 382K/yr
  • memory spiel erwachsene25K/yr
  • memory für erwachsene27K/yr
  • memory erwachsene60K/yr
  • memorie20K/yr
  • memory ravensburger20K/yr
  • memori16K/yr

What reviews say buyers love and hate about Memory Ab 2

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Spaß/Unterhaltungserlebnis40%

Fun für die Familie

Qualität insgesamt18%

Hochwertige Verarbeitung und mit den vielen Fahrzeugen bestens für unsere Kinder geeignet

Geschenk Zweck8%

Geschenkidee

Gesamtgröße6%

Passt

Design insgesamt5%

Schöne Illustrationen

What buyers complain about

93% of reviews
Dicke28%

Sehr dünn

Qualität insgesamt22%

Minderwertige Qualität

Gesamtgröße17%

Fallen etwas kleiner aus als gewohnte

Haftung/Klebrigkeit7%

Aufkleber die sich schlecht abziehen lassen, klebt man nicht auf das Produkt

Design insgesamt5%

soooo schlecht umgesetzt.

Memory Ab 2 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
21%
2Geschenk Zweck
16%
3Defekt Material/Teile
10%
4Qualität insgesamt
8%
5Haftung/Klebrigkeit
7%

Common Memory Ab 2 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Memory Ab 2 46/100 on Amazon Germany — Skip it. The niche generates €421K/yr across 29 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -35.7% over the last 90 days.
Search demand for Memory Ab 2 on Amazon Germany peaks in Nov–Dec, where the busiest month runs 4.7× the quietest.