Skip to content

Memory Ab 2

Fail

Demand is soft, at -35.7% this quarter, so Memory Ab 2 is a Fail.

Flapen Score
46
46 / 100
Top 38% of 2,084 Spielzeug niches · +3 vs the category median of 43
Market size
€421K/yr920K searches / yr
90-day growth
-35.7%search demand this quarter
Competition
46%top-5 click share · 12 brands · 182 sellers

Flapen Score

Memory Ab 2 against its category

The dotted line is the Spielzeug average. Past it, Memory Ab 2 is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Memory Ab 2 market on Amazon at a glance

Shoppers on Amazon Germany searched for Memory Ab 2 920K times last year and spent an estimated €421K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 920K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €421K a year.

Searches, last 12 months
920K
Growth, 90 days vs prior 90
-35.7%
Conversion, latest week
4.6%
Market size, estimated
€421Ka year
Peak month
December4.7× the quietest month
Top search term
memory spiel241K searches a year

02 · Price

A sale here is worth €9.92.

Listings sell for €9.92 on average, from €4.76 to €22.97. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At €9.92 that is €12K to €15K a year per listing.

Average price
€9.92under the $15 to $100 sweet spot
Price range
€4.76–€22.97
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
€12K–€15K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #68 within Kartenspiele. It carries 1,409 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
97%
Out of stock, average day
5.4%
Average rank
#68in Kartenspiele
Average rating
4.67 starsAmazon Germany average 4.37 stars
Average reviews
1,409per listing
Listings tracked
29

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Memory Ab 2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 flat

Sellers

182

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

46%

Top 20: 88%

Open market

10%

  • Brand 175%
  • Brand 24%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (6 brands, 10%)

Demand

Memory Ab 2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Memory Ab 2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • memory spiel241K/yr
  • memory199K/yr
  • memory ab 2 jahre93K/yr
  • memory ab 382K/yr
  • memory spiel erwachsene25K/yr
  • memory für erwachsene27K/yr
  • memory erwachsene60K/yr
  • memorie20K/yr
  • memory ravensburger20K/yr
  • memori16K/yr

Reviews and returns

What reviews say buyers love and hate about Memory Ab 2

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Spaß/Unterhaltungserlebnis”
28%of negative reviews mention “Dicke”
0.6%of orders come back
“Sehr dünn”
A buyer, on “Dicke”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Memory Ab 2 questions

Answered from the same tracked data.