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Meme

brand-locked demand (top 5 brands take 100% of clicks) — Meme doesn't clear our bar today.

Flapen Score

35
Skip it

Ranks 1,651 of 2,084 Spielzeug niches · −8 vs the category median of 43

Market size 29Growth 14Conversion 30Competition 10Returns 96Price range 82Avg price 89Brand share 0Review moat 25Quality gap 45
This niche Category average · 2,084 niches

Is Meme profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Meme is a €129K/yr Amazon Germany market (262K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.

Meme: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.1% over the last 90 days and 2.4% of searches end in a purchase.

€129K

revenue / yr

Units sold / yr8K
Search volume / yr-22.1%262K
Conversion rate2.4%
Avg price€20.50

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 52
Top-5 product click share88%
Open market0%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement56%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews4,249

Top Meme products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

€0€19K€39K€58K€77K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

52

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • HUCH!80%
  • WHAT DO YOU MEME?14%
  • The World Game3%
  • Cards Against Humanity2%
  • Open — no brand owns it (0%)

Meme demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume262KCVR2.4%Products9Brands4Top 5 Brands100%OOS Rate3.2%Rating4.5★Reviews4,249Avg BSR#849
20K15KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Top Meme search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • meme57K/yr
  • what do you meme deutsch91K/yr
  • what do you meme65K/yr
  • meme spiel15K/yr
  • memes9K/yr
  • make it meme7K/yr
  • what do you meme english7K/yr
  • what do you meme?4K/yr
  • what the meme3K/yr
  • what do you meme deutsch ü183K/yr

What reviews say buyers love and hate about Meme

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Spaß/Unterhaltungserlebnis73%

super lustig

Geschenk Zweck9%

Aber sonst ein cooles Geschenk

Benutzerfreundlichkeit4%

Einfach zu verstehen

Quizspiele4%

SUPER Frage/Antwort Spiel

Gewicht leicht2%

Eignet sich super die Handhabung ist ebenfalls sehr leicht

What buyers complain about

80% of reviews
Spaß/Unterhaltungserlebnis40%

absolut unlustig

Qualität insgesamt20%

Müll

Preis-Leistungs-Verhältnis20%

Abgespeckte Version ist es nicht wert

Meme return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1beworben Vs Tatsächliches Produkt
29%
2Spaß/Unterhaltungserlebnis
29%
3Geschenk Zweck
14%
4Preis-Leistungs-Verhältnis
14%
5Gesamtgröße
7%

Common Meme questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Meme 35/100 on Amazon Germany — Skip it. The niche generates €129K/yr across 9 tracked products. Search demand moved -22.1% over the last 90 days.
Search demand for Meme on Amazon Germany peaks in Nov–Dec, where the busiest month runs 4.0× the quietest.