Is meme profitable to sell on Amazon Germany?

The niche generates €129K/yr across 9 tracked products. 90-day search growth is -22.1%. Flapen's verdict: Skip it (35/100).

How competitive is the meme niche?

4 brands and 52 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in meme?

Top complaints mined from reviews: Spaß/Unterhaltungserlebnis, Qualität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.9%.

When does demand for meme peak?

Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.

What does it cost to enter the meme niche?

Listings span €12.08–€29.54; the average listing price is €20.50 (sweet spot $15–$100). The average incumbent carries 4,249 reviews — the moat a new listing must climb.

meme

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great€20.50

avg listing price — sweet spot $15–$100

Price range

Great€12.08–€29.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Market size

Okay€129K

€129K/yr · 262K searches

Review moat

Bad4,249

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-22.1%

90-day search growth — must beat 0% to launch

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, meme is a €129K/yr Amazon Germany market (262K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

meme market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: €123K–€164K; units × avg price
Conversion rate: 2.4%
Avg BSR: #849
Page quality: 0%
Prime: 89%
Sponsored: 56%
Out of stock: 3.2%
Avg brand age: 32 months
Avg seller age: 191 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

HUCH!80%
WHAT DO YOU MEME?14%
The World Game3%
Cards Against Humanity2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Open Trend

Top meme search terms

meme57K/yr -13.3%0.1% conv.
what do you meme deutsch91K/yr -29.4%3.3% conv.
what do you meme65K/yr -20.0%1.5% conv.
meme spiel15K/yr -18.6%1.9% conv.
memes9K/yr -36.0%0.3% conv.
make it meme7K/yr -25.9%1.6% conv.
what do you meme english7K/yr -16.6%1.8% conv.
what do you meme?4K/yr -12.4%0.4% conv.
what the meme3K/yr -17.7%2.1% conv.
what do you meme deutsch ü183K/yr -45.4%0.0% conv.

All search terms

Top meme products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HUCH!€25.434.6★1,911 rev

HUCH! What Do You Fresh Memes #1 Partyspiel deutsch

HUCH!€12.084.3★91 rev

What do You Meme - Take Away-Edition

HUCH!€13.214.2★20 rev

What Do You Meme? Core Game Refreshed Edition - The Hilarious Adult Party Game for Meme Lovers [English Edition]

WHAT DO YOU MEME?€29.544.6★4,245 rev

What do You Meme - Family - Take Away-Edition

HUCH!€12.894.2★14 rev

Newest

by launch date

What do You Meme - Take Away-Edition

HUCH!€13.2120 rev

1y ago

What do You Meme - Family - Take Away-Edition

HUCH!€12.8914 rev

1y ago

The World Game Kennst Du Wirklich Deine Freunde & Familie? - Deutsch - Lustiges Kartenspiel für Erwachsene & Jugendliche - Perfekt für Partyspiele & Geschenke - Gesellschaftsspiel mit Spaßgarantie

The World Game€20.09289 rev

3y ago

What Do You Meme? Core Game Refreshed Edition - The Hilarious Adult Party Game for Meme Lovers [English Edition]

WHAT DO YOU MEME?€29.544,245 rev

4y ago

Cards Against Humanity: International Edition

Cards Against Humanity€24.555,688 rev

5y ago

What buyers say about meme

What buyers praise and complain about, mined from review topics.

What buyers love

Spaß/Unterhaltungserlebnis73%

“super lustig”

Geschenk Zweck9%

“Aber sonst ein cooles Geschenk”

Benutzerfreundlichkeit4%

“Einfach zu verstehen”

Quizspiele4%

“SUPER Frage/Antwort Spiel”

Gewicht leicht2%

“Eignet sich super die Handhabung ist ebenfalls sehr leicht”

Qualität insgesamt1%

“Gut gemachte Optik und Verarbeitung”

Design insgesamt1%

“Gut gemachte Optik und Verarbeitung”

What buyers complain about

Spaß/Unterhaltungserlebnis40%

“absolut unlustig”

Qualität insgesamt20%

“Müll”

Preis-Leistungs-Verhältnis20%

“Abgespeckte Version ist es nicht wert”

Top return reasons

beworben Vs Tatsächliches Produkt29%

Spaß/Unterhaltungserlebnis29%

Geschenk Zweck14%

Preis-Leistungs-Verhältnis14%

Gesamtgröße7%

Qualität insgesamt7%

Common questions

Is meme profitable to sell on Amazon Germany?: The niche generates €129K/yr across 9 tracked products. 90-day search growth is -22.1%. Flapen's verdict: Skip it (35/100).
How competitive is the meme niche?: 4 brands and 52 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in meme?: Top complaints mined from reviews: Spaß/Unterhaltungserlebnis, Qualität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.9%.
When does demand for meme peak?: Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.
What does it cost to enter the meme niche?: Listings span €12.08–€29.54; the average listing price is €20.50 (sweet spot $15–$100). The average incumbent carries 4,249 reviews — the moat a new listing must climb.