Mega Hot Wheels
FailThe top 5 brands take 100% of clicks, so Mega Hot Wheels is a Fail.
- Flapen Score
- 39 / 100Ranks 1,368 of 2,084 Spielzeug niches · −4 vs the category median of 4339
- Market size
- €189K/yr605K searches / yr
- 90-day growth
- -7.1%search demand this quarter
- Competition
- 63%top-5 click share · 4 brands · 211 sellers
Flapen Score
Mega Hot Wheels against its category
The dotted line is the Spielzeug average. Past it, Mega Hot Wheels is stronger. Inside it, weaker.
Market
The Mega Hot Wheels market on Amazon at a glance
Shoppers on Amazon Germany searched for Mega Hot Wheels 605K times last year and spent an estimated €189K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 605K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €189K a year.
- Searches, last 12 months
- 605K
- Growth, 90 days vs prior 90
- -7.1%
- Conversion, latest week
- 0.9%
- Market size, estimated
- €189Ka year
- Top search term
- mattel brick shop333K searches a year
02 · Price
A sale here is worth €34.35.
Listings sell for €34.35 on average, from €16.11 to €96.03. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €34.35 that is €9K to €17K a year per listing.
- Average price
- €34.35inside the $15 to $100 sweet spot
- Price range
- €16.11–€96.03
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €9K–€17K
- Returns
- 0.6%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
41% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #686 within Bau- & Konstruktionsspielzeug. It carries 1,036 reviews at 4.78 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 71%
- Out of stock, average day
- 0.0%
- Average rank
- #686in Bau- & Konstruktionsspielzeug
- Average rating
- 4.78 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,036per listing
- Listings tracked
- 17
04 · Newcomers
6 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Mega Hot Wheels products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
211
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Brand 185%
- Brand 211%
- Brand 33%
- Brand 42%
Demand
Mega Hot Wheels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.0× · 9 of 12 months tracked
Search terms
Top Mega Hot Wheels search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mattel brick shop333K/yr
- mattel brick shop hot wheels37K/yr
- hot wheels brick shop30K/yr
- hot wheels audi27K/yr
- hot wheels lego26K/yr
- mattel brick22K/yr
- lego hot wheels23K/yr
- hot wheels klemmbausteine19K/yr
- hot wheels brick17K/yr
- mega hot wheels21K/yr
Reviews and returns
What reviews say buyers love and hate about Mega Hot Wheels
We read the reviews and the return reasons for every product selling here.
“-Prints sind nicht mittig”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mega Hot Wheels questions
Answered from the same tracked data.