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Mega Bloks Paw Patrol

Fail

Demand is soft, at -55.6% this quarter, so Mega Bloks Paw Patrol is a Fail.

Flapen Score
34
34 / 100
Ranks 1,726 of 2,084 Spielzeug niches · −9 vs the category median of 43
Market size
€95K/yr260K searches / yr
90-day growth
-55.6%search demand this quarter
Competition
69%top-5 click share · 7 brands · 176 sellers

Flapen Score

Mega Bloks Paw Patrol against its category

The dotted line is the Spielzeug average. Past it, Mega Bloks Paw Patrol is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mega Bloks Paw Patrol market on Amazon at a glance

Shoppers on Amazon Germany searched for Mega Bloks Paw Patrol 260K times last year and spent an estimated €95K. The top 5 brands take 96% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -55.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €95K a year.

Searches, last 12 months
260K
Growth, 90 days vs prior 90
-55.6%
Conversion, latest week
2.4%
Market size, estimated
€95Ka year
Peak month
November5.1× the quietest month
Top search term
liberty paw patrol71K searches a year

02 · Price

A sale here is worth €15.10.

Listings sell for €15.10 on average, from €7.71 to €34.83. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €15.10 that is €2K to €4K a year per listing.

Average price
€15.10inside the $15 to $100 sweet spot
Price range
€7.71–€34.83
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #678 within Baby- & Kleinkindspielzeug. It carries 931 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
72%
Out of stock, average day
7.1%
Average rank
#678in Baby- & Kleinkindspielzeug
Average rating
4.72 starsAmazon Germany average 4.37 stars
Average reviews
931per listing
Listings tracked
18

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Mega Bloks Paw Patrol products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

176

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

2%

  • Brand 177%
  • Brand 28%
  • Brand 34%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Mega Bloks Paw Patrol search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Mega Bloks Paw Patrol search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liberty paw patrol71K/yr
  • paw patrol lego26K/yr
  • paw patrol liberty38K/yr
  • lego paw patrol26K/yr
  • liberty10K/yr
  • mega bloks paw patrol15K/yr
  • lego duplo paw patrol11K/yr
  • paw patrol liberty mit fahrzeug15K/yr
  • paw patrol lego duplo6K/yr
  • paw patrol spielzeug liberty7K/yr

Reviews and returns

What reviews say buyers love and hate about Mega Bloks Paw Patrol

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Spaß/Unterhaltungserlebnis”
33%of negative reviews mention “Qualität insgesamt”
0.8%of orders come back
“Schlechte Qualität”
A buyer, on “Qualität insgesamt”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mega Bloks Paw Patrol questions

Answered from the same tracked data.