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Medaillen

Medaillen shows low returns (0.5%), but prices mostly outside the sweet spot ($4.64–$16.25) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 22% of 2,084 Spielzeug niches · +7 vs the category median of 43

Market size 27Growth 72Conversion 56Competition 19Returns 97Price range 11Avg price 26Brand share 46Review moat 87Quality gap 62
This niche Category average · 2,084 niches

Is Medaillen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Medaillen is a €117K/yr Amazon Germany market (269K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 50/100.

Medaillen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +55.6% over the last 90 days and 4.7% of searches end in a purchase.

€117K

revenue / yr

Units sold / yr20K
Search volume / yr+55.6%269K
Conversion rate4.7%
Avg price€9.15

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers10 · 16
Top-5 product click share77%
Open market23%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement100%
New entrants (1y)3· 0 succeeded
Avg rating4.4★
Avg reviews252

Top Medaillen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

€0€12K€23K€35K€47K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

16

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

12%

  • OWill21%
  • Fontee18%
  • Anjing17%
  • Hianjoo11%
  • geschenke-fabrik.de11%
  • VIEVRE10%
  • Open — no brand owns it (4 brands, 12%)

Medaillen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume269KCVR4.7%Products10Brands10Top 5 Brands77%OOS Rate10.4%Rating4.4★Reviews252Avg BSR#53
12K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.7×

Top Medaillen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • medaillen kinder116K/yr
  • medaillen70K/yr
  • medaille35K/yr
  • medaillen kindergeburtstag9K/yr
  • medaille kinder7K/yr
  • medallien5K/yr
  • kinder medaillen4K/yr
  • goldmedaillen kinder4K/yr
  • goldmedaille6K/yr
  • medaille kindergeburtstag3K/yr

What reviews say buyers love and hate about Medaillen

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Qualität insgesamt45%

Super Qualität

Preis-Leistungs-Verhältnis21%

Super für den Preis

Gesamtgröße7%

Passt

Spaß/Unterhaltungserlebnis7%

Spass am Spiel

beworben Vs Tatsächliches Produkt5%

Alles genauso wie beschrieben und bestellt

What buyers complain about

100% of reviews
Gesamtgröße67%

Selbst für Kinderköpfe fast schon zu klein

Haftung/Klebrigkeit33%

Die Plakette war schief aufgeklebt

Medaillen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Qualität insgesamt
33%
2Gesamtgröße
32%
3Materialqualität
11%
4Farbe
6%
5Defekt Material/Teile
3%

Common Medaillen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Medaillen 50/100 on Amazon Germany — Worth a look. The niche generates €117K/yr across 10 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +55.6% over the last 90 days.
Search demand for Medaillen on Amazon Germany peaks in May–Jun–Jul, where the busiest month runs 2.7× the quietest.