Is matrosenmütze profitable to sell on Amazon Germany?

The niche generates €60K/yr across 20 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -45.3%. Flapen's verdict: Skip it (43/100).

How competitive is the matrosenmütze niche?

16 brands and 47 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in matrosenmütze?

Top complaints mined from reviews: Gesamtgröße, Stärke, beworben Vs Tatsächliches Produkt. The return rate is 4.9%.

When does demand for matrosenmütze peak?

Demand peaks in Jan–Feb; the busiest month runs 8.3× the quietest.

What does it cost to enter the matrosenmütze niche?

Listings span €4.94–€24.90; the average listing price is €9.73 (sweet spot $15–$100). The average incumbent carries 197 reviews — the moat a new listing must climb.

matrosenmütze

Skip it

Soft demand (-45.3% this quarter) — this niche doesn't clear our bar today.

Review moat

Great196.8

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Price range

Good€4.94–€24.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay€9.73

avg listing price — sweet spot $15–$100

Returns

Okay4.9%

return rate — above 5% kills the launch gate

Market size

Bad€60K

€60K/yr · 117K searches

Growth

Bad-45.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, matrosenmütze is a €60K/yr Amazon Germany market (117K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 43/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

matrosenmütze market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: €58K–€78K; units × avg price
Conversion rate: 5.3%
Avg BSR: #516
Page quality: 0%
Prime: 95%
Sponsored: 75%
Out of stock: 12.6%
Avg brand age: 42 months
Avg seller age: 197 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

29%

Mil-Tec42%
Sophisticate8%
JIAHG6%
WEROR6%
Boland5%
BESPORTBLE5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -45.3% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 8.3×

Open Trend

Top matrosenmütze search terms

matrosenmütze56K/yr -43.5%3.3% conv.
sailor hat13K/yr +145.9%2.1% conv.
matrosenhut8K/yr -39.9%2.7% conv.
sailor hat conan gray2K/yr +409.5%1.4% conv.
matrosen mütze13K/yr -80.9%2.6% conv.
matrosen hut8K/yr -79.3%1.6% conv.
marine mütze4K/yr -61.5%1.1% conv.
matrosenmütze herren6K/yr -74.8%4.2% conv.
matrosenmütze damen8K/yr -85.9%3.0% conv.

All search terms

Top matrosenmütze products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mil-Tec Herren Sailor Hut Weiß L EU

Mil-Tec€11.064.4★570 rev

Mil-Tec Herren Sailor Hut Weiß XL EU

Mil-Tec€11.404.4★570 rev

Kapitän Matrosen Kostüm Set 2 Packungen Streifen Matrosenmütze und Schal Streifen Matrosenmütze und Schal Set Matrosenschiff-Kappe marineblaues Outfit Verkleidungsparty für Damen und Herren

Sophisticate€8.484.4★49 rev

JIAHG 2 Stücke Weißer Matrosenhut Matrosenmütze Kapitänsmütze für Damen Herren Marine Kostüm Seemannsmütze für Karneval Mottoparty Halloween

JIAHG€8.050.0★0 rev

Mil-Tec Herren Sailor Hut Weiß M EU

Mil-Tec€11.684.4★570 rev

Newest

by launch date

Matrosenmütze Damen Herren Matrosen Kostüm Damen Herren Mütze Kapitän Kostüm Mütze Matrose Hut Kapitäbsmütze Matrosenmütze Marine Hut Blau Sailor Cap für Karneval Kinder Adult Seemann Costume Zubehör

BIBITI€4.940 rev

5mo ago

Vyqrx Matrosenmütze Weiß Matrosen Kostüm Damen Zubehör Klassische Kapitänsmütze aus Stoff Einheitsgröße für KarnevalFasching & Rollenspiel(Kopfumfang 56 cm)

Vyqrx€7.011 rev

7mo ago

Xelsluthe Weiße Matrosenmützen Kapitänsmützen Halloween Kostüm Matrosenkappe Yacht Matrosen Schiffsmützen für Damen Herren Verkleidungsparty Erwachsene Nautisches Kostüm 58 cm

Xelsluthe€6.799 rev

10mo ago

BESPORTBLE MatrosenmüTze Weiß 1 StüCk Sailor Hat Party ZubehöR Fisherman MüTze KostüM Hut FüR Halloween Maskerade Karneval Cosplay Erwachsene Meeres-Themenpartys

BESPORTBLE€11.224 rev

10mo ago

Matrosenmütze Blau-Weiß Gestreifter Matrosenhut Matrosen Kostüm Hut Kapitänsmütze Marine Mütze Matrosen Hut für Verkleidung Party Cosplay-Party Yachtparty für Herren Damen Matrosenhut (58×8 cm)

YingMengZhiGe€5.747 rev

11mo ago

What buyers say about matrosenmütze

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße23%

“passt”

Preis-Leistungs-Verhältnis17%

“Preis Leistung super”

Qualität insgesamt15%

“Qualität super”

Komfort insgesamt9%

“Super bequem Qualität sehr gut”

beworben Vs Tatsächliches Produkt6%

“Genau wie erhofft”

Benutzerfreundlichkeit5%

“Gut zu tragen”

Materialqualität4%

“Das Material fühlt sich robust an”

Geschenk Zweck2%

“Geschenk”

Einstellbarkeit/Drehbarkeit/lehnend2%

“Hut größenverstellbar, somit für klein und groß geeignet”

Nähen/Finish/Polieren2%

“Saubere Nähte”

What buyers complain about

Gesamtgröße45%

“Fällt klein aus”

Stärke12%

“Könnte aber etwas stabiler sein”

beworben Vs Tatsächliches Produkt9%

“Mütze nicht verstellbar (trotz Darstellung auf Produktfoto)”

Preis-Leistungs-Verhältnis3%

“Kleiner Preis”

Allergien2%

“Für empfindliche Haut könnte das auf Dauer unangenehm werden”

Materialqualität2%

“Was mich allerdings stört, ist die Materialqualität”

Top return reasons

Gesamtgröße80%

Qualität insgesamt7%

Farbe2%

Materialqualität2%

Preis-Leistungs-Verhältnis1%

Geruch1%

Defekt Material/Teile1%

Funktionalität insgesamt1%

beworben Vs Tatsächliches Produkt1%

Stärke1%

Common questions

Is matrosenmütze profitable to sell on Amazon Germany?: The niche generates €60K/yr across 20 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -45.3%. Flapen's verdict: Skip it (43/100).
How competitive is the matrosenmütze niche?: 16 brands and 47 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in matrosenmütze?: Top complaints mined from reviews: Gesamtgröße, Stärke, beworben Vs Tatsächliches Produkt. The return rate is 4.9%.
When does demand for matrosenmütze peak?: Demand peaks in Jan–Feb; the busiest month runs 8.3× the quietest.
What does it cost to enter the matrosenmütze niche?: Listings span €4.94–€24.90; the average listing price is €9.73 (sweet spot $15–$100). The average incumbent carries 197 reviews — the moat a new listing must climb.