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65

match attax bundesliga 23/24

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 62Growth 38Conversion 24Competition 89Returns 99Price range 84Avg price 95Brand share 26Review moat 96Quality gap 78

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Review moat

Incredible83.67

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible€24.82

avg listing price — sweet spot $15–$100

Competition

Great26%

top-5 click share — an open shelf

Price range

Great€4.05–€84.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good€558K

€558K/yr · 1.2M searches

Growth

Okay+10.3%

90-day search growth — must beat 0% to launch

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, match attax bundesliga 23/24 is a €558K/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Dec. Verdict: Worth a look — 65/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
25K–30K
avg 250–500/product
Revenue / yr
€621K–€745K
units × avg price
Launch success
76%
41 of 54 new (360d)
Conversion rate
1.9%
Avg BSR
#47
Page quality
0%
Prime
83%
Sponsored
59%
Out of stock
20.4%
Avg brand age
27 months
Avg seller age
191 days

Competition

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

20 rising

Sellers

163

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

26%

Top 20: 67%

Open market

9%

  • Topps71%
  • Panini9%
  • Generisch4%
  • HeartGlobal3%
  • BirthZan3%
  • ATHLEJOY2%
  • Open — no brand owns it (14 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.3% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.1×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€11K4%€22K6%€33K8%€45K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 64 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Sammlungsobjekte40%

“Coole Kartenbox”

beworben Vs Tatsächliches Produkt12%

“Alles so wie es sein sollte”

Geschenk Zweck12%

“das Ganze eignet sich super als Geschenk für Kinder, Jugendliche oder erwachsene Fußballfans.”

Qualität insgesamt12%

“Super Produkt”

Spaß/Unterhaltungserlebnis8%

“Kind Glücklich”

Preis-Leistungs-Verhältnis4%

“Preis Leistung ok”

Design insgesamt2%

“Das Design in dieser Saison ist modern”

Gesamtgröße2%

“Passt”

Haftung/Klebrigkeit1%

“Es wahr sehr schön du musst es nur selber die sticker reihn kleben”

Bild/Bildklarheit1%

“Sehr gute Bildverarbeitung”

What buyers complain about

Preis-Leistungs-Verhältnis39%

“Gesamtpaket nicht mal 5€ wert”

beworben Vs Tatsächliches Produkt38%

“Abbildung irreführend”

Qualität insgesamt4%

“Ein Flop”

Gesamtgröße4%

“kaum zu lesen weil soooo winzig”

Ethischer Handel/Fairer Handel2%

“Betrug”

Benutzerfreundlichkeit1%

“dose kaum zu öffnen sehr schwergängig”

Geschenk Zweck1%

“soll ein Geschenk sein”

Haftung/Klebrigkeit1%

“so macht es kein Spaß die Sticker in das verknickte Album zukleben.”

Druckqualität1%

“Für den press sehr wenig hab zumindest gedacht das wäre Hardcover Album besser lesen”

Materialqualität1%

“das Material ist völlig anders als erwartet.”

Top return reasons

beworben Vs Tatsächliches Produkt47%
Preis-Leistungs-Verhältnis24%
Geschenk Zweck7%
Gesamtgröße5%
Defekt Material/Teile4%
Qualität insgesamt2%
Haftung/Klebrigkeit2%
Ethischer Handel/Fairer Handel2%
Produktzustand2%
Feucht/Trocken1%

Common questions

Is match attax bundesliga 23/24 profitable to sell on Amazon Germany?
The niche generates €558K/yr across 64 tracked products. 41 of 54 products launched in the last 360 days are still selling. 90-day search growth is +10.3%. Flapen's verdict: Worth a look (65/100).
How competitive is the match attax bundesliga 23/24 niche?
20 brands and 163 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in match attax bundesliga 23/24?
Top complaints mined from reviews: Preis-Leistungs-Verhältnis, beworben Vs Tatsächliches Produkt, Qualität insgesamt. The return rate is 0.3%.
When does demand for match attax bundesliga 23/24 peak?
Demand peaks in Dec; the busiest month runs 3.1× the quietest.
What does it cost to enter the match attax bundesliga 23/24 niche?
Listings span €4.05–€84.42; the average listing price is €24.82 (sweet spot $15–$100). The average incumbent carries 84 reviews — the moat a new listing must climb.

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