marvel figuren
Skip itSoft demand (-19.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Avg price
Great€18.73avg listing price — sweet spot $15–$100
Price range
Great€3.79–€55.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,953.4avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay€131K€131K/yr · 453K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, marvel figuren is a €131K/yr Amazon Germany market (453K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
marvel figuren market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- €150K–€187K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #457
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 31%
- Out of stock
- 3.4%
- Avg brand age
- 34 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
15 rising
Sellers
291
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
31%
Top 20: 70%
Open market
16%
- Marvel40%
- Hasbro20%
- SPIDER-MAN9%
- Leomil6%
- Tydeus5%
- Hy-Pro4%
- Open — no brand owns it (9 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.1% search growth over the last 90 days.Peak months: Jul, Nov, Dec · busiest ÷ quietest = 3.4×
Top marvel figuren search terms
- spiderman figur171K/yr
- marvel figuren164K/yr
- spider man figur24K/yr
- spiderman actionfigur22K/yr
- spiderman figuren20K/yr
- marvel action figuren14K/yr
- marvel figur13K/yr
- action figuren marvel10K/yr
- spiderman action figure6K/yr
- spider man action figure6K/yr
Top marvel figuren products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Marvel Spider-Man Titan Serie Action-Figur 30 cm großes Superhelden-Spielzeug für Kinder ab 4 Jahren Rot
Marvel€11.014.7★689 rev
Hasbro Marvel Ultimate Protectors Action Figure 8-Pack
Hasbro€31.374.6★7,056 rev
Marvel Titan Hero Serie Spider-Man Action-Figur 30 cm große Superhelden mit beweglichen Gliedmaßen kompaktibel mit Anderen Spider-Man Spielzeugen für Kinder ab 5 Jahren
Hasbro€8.924.6★10,072 rev
Marvel Legends Maximum Series Spider-Man Action-Figur Rot/Blau 15 cm große Superhelden-Figur zum Sammeln und Ausstellen für Jungen Mädchen und Erwachsene Fans der Comics
Hasbro€46.724.6★1,051 rev
Tydeus Figuren Figuren Statue Figur Realistisch Wasserdicht Figure Modell für Wohnkultur Auto deko Collectable Supplies Geburtstagsgeschenk für Kinder
Tydeus€12.854.5★39 rev
Newest
by launch date
Marvel Legends Series Spider-Man Spider-Man: Brand New Day Action-Figurenset zum Sammeln (15 cm)
Marvel€24.6036 rev
Marvel Avengers Titan Serie Captain America Action-Figur (29 2 cm) Superhelden-Figuren & Spielzeuge für Kinder ab 4 Jahren Blau-weiß mit Roten Akzenten
Marvel€10.71172 rev
Marvel Legends Series The Amazing Spider-Man Spider-Man: No Way Home Action-Figur zum Sammeln (Skala 15 cm)
Marvel€24.37154 rev
Marvel Spider-Man Titan Serie Miles Morales Action-Figur (Skala 30 cm) Superhelden-Spielzeug für Kinder ab 4 Jahren Schwarz
SPIDER-MAN€11.31446 rev
Marvel Legends Series Spider-Venom Retro Spider-Man Comics Action-Figur zum Sammeln Skala 15 cm
SPIDER-MAN€26.80821 rev
Trending
90-day click momentumMarvel Legends Series Spider-Man Spider-Man: Brand New Day Action-Figurenset zum Sammeln (15 cm)
Marvel€24.604.3★
Leomil Spiderman Schuhe Kinder Jungen Blau EU 27
Leomil€28.924.4★
Leomil Spiderman Schuhe Kinder Jungen Blau EU 26
Leomil€29.174.4★
Hy-Pro Offiziell lizenzierter Spider-Man Basketball Große 5 - Indoor & Outdoor Basketballe mit Marvel-Design und hockender Spider-Man-Grafik - Kleiner Basketball - Anti-Rutsch-Material
Hy-Pro€13.444.0★
Hy-Pro Offiziell Lizenzierter Spidey und Seine Super-Freunde Mini Fußball Große 3 - Marvel Superhelden-Design - Trainingsball fur Draußen & Garten - Fußball klein
Hy-Pro€12.814.0★
What buyers say about marvel figuren
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkt”
“Super Spielzeug”
“Super Geschenk”
“Produkt wie auf dem Bild zu sehen”
“Preis Leistung ok”
“Robust und schön”
“für Fans des Netzschwingers ist das Design absolut gelungen.”
“Alle Figuren sind top Qualität”
“Perfekte Größe für kleine Kinder”
“Sie scheinen bisher sehr robust zu sein”
What buyers complain about
“Nicht sein Geld wert”
“Schlecht Qualität für den Preis”
“Kaum benutzt und schon defekt”
“Größer als erwartet”
“Peinlich so etwas als Geburtstagsgeschenk zu verschenken”
“Minderwertiges Material”
“Also für mich ist das keinesfalls Neu”
“nur leider sind diese sehr instabil,”
“Naja, diese Art von Bewegung sollte echt nicht machbar sein”
“Das Hauptverkaufsargument, der Farbwechsel, funktioniert nur bedingt gut”
Top return reasons
Common questions
- Is marvel figuren profitable to sell on Amazon Germany?
- The niche generates €131K/yr across 48 tracked products. 6 of 12 products launched in the last 360 days are still selling. 90-day search growth is -19.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the marvel figuren niche?
- 15 brands and 291 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in marvel figuren?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Haltbarkeit. The return rate is 1.2%.
- When does demand for marvel figuren peak?
- Demand peaks in Jul–Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the marvel figuren niche?
- Listings span €3.79–€55.08; the average listing price is €18.73 (sweet spot $15–$100). The average incumbent carries 1,953 reviews — the moat a new listing must climb.