Marvel Figuren
FailDemand is soft, at -19.1% this quarter, so Marvel Figuren is a Fail.
- Flapen Score
- 48 / 100Top 29% of 2,084 Spielzeug niches · +5 vs the category median of 4348
- Market size
- €131K/yr453K searches / yr
- 90-day growth
- -19.1%search demand this quarter
- Competition
- 31%top-5 click share · 15 brands · 291 sellers
Flapen Score
Marvel Figuren against its category
The dotted line is the Spielzeug average. Past it, Marvel Figuren is stronger. Inside it, weaker.
Market
The Marvel Figuren market on Amazon at a glance
Shoppers on Amazon Germany searched for Marvel Figuren 453K times last year and spent an estimated €131K. The top 5 brands take 80% of clicks. Demand peaks in Jul–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 453K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €131K a year.
- Searches, last 12 months
- 453K
- Growth, 90 days vs prior 90
- -19.1%
- Conversion, latest week
- 1.5%
- Market size, estimated
- €131Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- spiderman figur171K searches a year
02 · Price
A sale here is worth €18.73.
Listings sell for €18.73 on average, from €3.79 to €55.08. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €18.73 that is €2K to €5K a year per listing.
- Average price
- €18.73inside the $15 to $100 sweet spot
- Price range
- €3.79–€55.08
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €2K–€5K
- Returns
- 1.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
31% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #457 within Spielzeugfiguren. It carries 1,953 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 31%
- Prime listings
- 100%
- Out of stock, average day
- 3.4%
- Average rank
- #457in Spielzeugfiguren
- Average rating
- 4.57 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,953per listing
- Listings tracked
- 48
04 · Newcomers
6 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Marvel Figuren products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Marvel Spider-Man Titan Serie Action-Figur 30 cm großes Superhelden-Spielzeug für Kinder ab 4 Jahren Rot
- Price
- €11.01
- Rating
- 4.7/5
- Reviews
- 689
- Age
- 11mo ago

Hasbro Marvel Ultimate Protectors Action Figure 8-Pack
- Price
- €31.37
- Rating
- 4.6/5
- Reviews
- 7,056
- Age
- 7y ago

Marvel Titan Hero Serie Spider-Man Action-Figur 30 cm große Superhelden mit beweglichen Gliedmaßen kompaktibel mit Anderen Spider-Man Spielzeugen für Kinder ab 5 Jahren
- Price
- €8.92
- Rating
- 4.6/5
- Reviews
- 10,072
- Age
- 5y ago

Marvel Legends Maximum Series Spider-Man Action-Figur Rot/Blau 15 cm große Superhelden-Figur zum Sammeln und Ausstellen für Jungen Mädchen und Erwachsene Fans der Comics
- Price
- €46.72
- Rating
- 4.6/5
- Reviews
- 1,051
- Age
- 1y ago

Tydeus Figuren Figuren Statue Figur Realistisch Wasserdicht Figure Modell für Wohnkultur Auto deko Collectable Supplies Geburtstagsgeschenk für Kinder
- Price
- €12.85
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 2y ago
Trending
estimated 90-day click momentum
Marvel Legends Series Spider-Man Spider-Man: Brand New Day Action-Figurenset zum Sammeln (15 cm)
- Price
- €24.60
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 2mo ago

Leomil Spiderman Schuhe Kinder Jungen Blau EU 27
- Price
- €28.92
- Rating
- 4.4/5
- Reviews
- 759
- Age
- 8mo ago

Leomil Spiderman Schuhe Kinder Jungen Blau EU 26
- Price
- €29.17
- Rating
- 4.4/5
- Reviews
- 759
- Age
- 1y ago

Hy-Pro Offiziell lizenzierter Spider-Man Basketball Große 5 - Indoor & Outdoor Basketballe mit Marvel-Design und hockender Spider-Man-Grafik - Kleiner Basketball - Anti-Rutsch-Material
- Price
- €13.44
- Rating
- 4.0/5
- Reviews
- 95
- Age
- 1y ago

Hy-Pro Offiziell Lizenzierter Spidey und Seine Super-Freunde Mini Fußball Große 3 - Marvel Superhelden-Design - Trainingsball fur Draußen & Garten - Fußball klein
- Price
- €12.81
- Rating
- 4.0/5
- Reviews
- 95
- Age
- 1y ago
Newest
by launch date
Marvel Legends Series Spider-Man Spider-Man: Brand New Day Action-Figurenset zum Sammeln (15 cm)
- Price
- €24.60
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 2mo ago

Marvel Avengers Titan Serie Captain America Action-Figur (29 2 cm) Superhelden-Figuren & Spielzeuge für Kinder ab 4 Jahren Blau-weiß mit Roten Akzenten
- Price
- €10.71
- Rating
- 4.8/5
- Reviews
- 172
- Age
- 7mo ago

Marvel Legends Series The Amazing Spider-Man Spider-Man: No Way Home Action-Figur zum Sammeln (Skala 15 cm)
- Price
- €24.37
- Rating
- 4.5/5
- Reviews
- 154
- Age
- 7mo ago

Marvel Spider-Man Titan Serie Miles Morales Action-Figur (Skala 30 cm) Superhelden-Spielzeug für Kinder ab 4 Jahren Schwarz
- Price
- €11.31
- Rating
- 4.8/5
- Reviews
- 446
- Age
- 7mo ago

Marvel Legends Series Spider-Venom Retro Spider-Man Comics Action-Figur zum Sammeln Skala 15 cm
- Price
- €26.80
- Rating
- 4.8/5
- Reviews
- 821
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
15 rising
Sellers
291
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
31%
Top 20: 70%
Open market
16%
- Marvel40%
- Hasbro20%
- SPIDER-MAN9%
- Leomil6%
- Tydeus5%
- Hy-Pro4%
- Open — no brand owns it (9 brands, 16%)
Demand
Marvel Figuren search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Marvel Figuren search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- spiderman figur171K/yr
- marvel figuren164K/yr
- spider man figur24K/yr
- spiderman actionfigur22K/yr
- spiderman figuren20K/yr
- marvel action figuren14K/yr
- marvel figur13K/yr
- action figuren marvel10K/yr
- spiderman action figure6K/yr
- spider man action figure6K/yr
Reviews and returns
What reviews say buyers love and hate about Marvel Figuren
We read the reviews and the return reasons for every product selling here.
“Nicht sein Geld wert”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Marvel Figuren questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








