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Mario Kart

Fail

The top 5 brands take 96% of clicks, so Mario Kart is a Fail.

Flapen Score
49
49 / 100
Top 26% of 2,084 Spielzeug niches · +6 vs the category median of 43
Market size
€528K/yr1.3M searches / yr
90-day growth
-22.1%search demand this quarter
Competition
32%top-5 click share · 12 brands · 538 sellers

Flapen Score

Mario Kart against its category

The dotted line is the Spielzeug average. Past it, Mario Kart is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mario Kart market on Amazon at a glance

Shoppers on Amazon Germany searched for Mario Kart 1.3M times last year and spent an estimated €528K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Apr–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €528K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-22.1%
Conversion, latest week
1.3%
Market size, estimated
€528Ka year
Peak month
December2.3× the quietest month
Top search term
lego super mario290K searches a year

02 · Price

A sale here is worth €31.29.

Listings sell for €31.29 on average, from €3.89 to €116.65. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At €31.29 that is €16K to €23K a year per listing.

Average price
€31.29inside the $15 to $100 sweet spot
Price range
€3.89–€116.65
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
€16K–€23K
Returns
1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #561 within Bau- & Konstruktionsspielzeug. It carries 1,158 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#561in Bau- & Konstruktionsspielzeug
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
1,158per listing
Listings tracked
58

04 · Newcomers

10 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
10Amazon's first-year sales bar
Average brand age
33 months

Products

Top Mario Kart products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

12 rising

Sellers

538

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

32%

Top 20: 73%

Open market

3%

  • Brand 178%
  • Brand 214%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (6 brands, 3%)

Demand

Mario Kart search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Apr, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Mario Kart search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego super mario290K/yr
  • lego mario288K/yr
  • super mario lego168K/yr
  • mario kart133K/yr
  • lego mario kart107K/yr
  • mario lego66K/yr
  • carrera first60K/yr
  • mario kart lego27K/yr
  • lego super mario kart24K/yr
  • carrera mario kart27K/yr

Reviews and returns

What reviews say buyers love and hate about Mario Kart

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Spaß/Unterhaltungserlebnis”
14%of negative reviews mention “Haltbarkeit”
1.6%of orders come back
“Fällt leider recht schnell ab”
A buyer, on “Haltbarkeit”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mario Kart questions

Answered from the same tracked data.