Skip to content

Malmatte Mit Wasserstift

brand-locked demand (top 5 brands take 100% of clicks) — Malmatte Mit Wasserstift doesn't clear our bar today.

Flapen Score

36
Skip it

Ranks 1,583 of 2,084 Spielzeug niches · −7 vs the category median of 43

Market size 26Growth 11Conversion 32Competition 9Returns 92Price range 60Avg price 81Brand share 0Review moat 68Quality gap 58
This niche Category average · 2,084 niches

Is Malmatte Mit Wasserstift profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Malmatte Mit Wasserstift is a €110K/yr Amazon Germany market (247K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.

Malmatte Mit Wasserstift: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.5% over the last 90 days and 2.6% of searches end in a purchase.

€110K

revenue / yr

Units sold / yr8K
Search volume / yr-27.5%247K
Conversion rate2.6%
Avg price€17.39

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 89
Top-5 product click share89%
Open market0%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement70%
New entrants (1y)1· 1 succeeded
Avg rating4.4★
Avg reviews785

Top Malmatte Mit Wasserstift products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

€0€11K€22K€33K€44K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

89

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Ravensburger78%
  • chellago15%
  • CRESZZLE2%
  • Theo Klein2%
  • Polesie2%
  • Open — no brand owns it (0%)

Malmatte Mit Wasserstift demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume247KCVR2.6%Products10Brands5Top 5 Brands100%OOS Rate12.3%Rating4.4★Reviews785Avg BSR#59
18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Top Malmatte Mit Wasserstift search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • outdoor spielzeug ab 1 jahr47K/yr
  • aqua doodle79K/yr
  • aqua doodle baby 1 jahr27K/yr
  • aquadoodle ab 1 jahr21K/yr
  • gartenspielzeug ab 1 jahr14K/yr
  • aquadoodle19K/yr
  • spielzeug ab 1 jahr draußen6K/yr
  • outdoorspielzeug ab 2 jahre8K/yr
  • spielzeug garten ab 1 jahr6K/yr
  • aqua doodle ab 2 jahre9K/yr

What reviews say buyers love and hate about Malmatte Mit Wasserstift

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Spaß/Unterhaltungserlebnis31%

Super Sandspielzeug

Qualität insgesamt14%

Qualität super

Benutzerfreundlichkeit11%

Sehr praktisch

Geschenk Zweck9%

Es war ein Geschenk

Chaos frei4%

es gibt keine Sauerei

What buyers complain about

87% of reviews
Gesamtgröße18%

Die zeichenmatte könnte ruhig etwas größer sein

Preis-Leistungs-Verhältnis12%

mir das Geld eigentlich nicht wirklich wert, da gibt es bessere Alternativen.

Kissen8%

Das Stempel Kissen fehlt

Gummiqualität8%

Der Gummi in der Mitte ist sehr eng

Feder-/Spitzenqualität8%

Bei den anderen verformt sich die Spitze sehr schnell

Malmatte Mit Wasserstift return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
33%
2Funktionalität insgesamt
15%
3Defekt Material/Teile
9%
4Qualität insgesamt
8%
5Produktzustand
4%

Common Malmatte Mit Wasserstift questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Malmatte Mit Wasserstift 36/100 on Amazon Germany — Skip it. The niche generates €110K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -27.5% over the last 90 days.
Search demand for Malmatte Mit Wasserstift on Amazon Germany peaks in Nov–Dec, where the busiest month runs 3.5× the quietest.