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Malkittel Kinder 3 Jahre

Fail

Demand is soft, at -58.7% this quarter, so Malkittel Kinder 3 Jahre is a Fail.

Flapen Score
42
42 / 100
Ranks 1,131 of 2,084 Spielzeug niches · −1 vs the category median of 43
Market size
€21K/yr53K searches / yr
90-day growth
-58.7%search demand this quarter
Competition
46%top-5 click share · 24 brands · 56 sellers

Flapen Score

Malkittel Kinder 3 Jahre against its category

The dotted line is the Spielzeug average. Past it, Malkittel Kinder 3 Jahre is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Malkittel Kinder 3 Jahre market on Amazon at a glance

Shoppers on Amazon Germany searched for Malkittel Kinder 3 Jahre 53K times last year and spent an estimated €21K. The top 5 brands take 54% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -58.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €21K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-58.7%
Conversion, latest week
5.6%
Market size, estimated
€21Ka year
Top search term
malkittel kinder 2 jahre11K searches a year

02 · Price

A sale here is worth €7.16.

Listings sell for €7.16 on average, from €4.57 to €10.51. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €7.16 that is €716 to €2K a year per listing.

Average price
€7.16under the $15 to $100 sweet spot
Price range
€4.57–€10.51
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€716–€2K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #79 within Kunst & Handwerk. It carries 582 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#79in Kunst & Handwerk
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
582per listing
Listings tracked
33

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Malkittel Kinder 3 Jahre products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 rising

Sellers

56

Top-5 brand share

54%

Top 20: 95%

Top-5 click share

46%

Top 20: 82%

Open market

41%

  • Brand 123%
  • Brand 215%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Malkittel Kinder 3 Jahre search demand

Weekly searches over the year. Pick a range.

900700Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Malkittel Kinder 3 Jahre search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • malkittel kinder 2 jahre11K/yr
  • malkittel kinder 4-6 jahre6K/yr
  • malkittel kinder 3 jahre16K/yr
  • malschürze kinder 2 jahre5K/yr
  • malerkittel kind 3 jahre6K/yr
  • malkittel kleinkind4K/yr
  • malkittel 2 jahre4K/yr

Reviews and returns

What reviews say buyers love and hate about Malkittel Kinder 3 Jahre

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Gesamtgröße”
24%of negative reviews mention “Gesamtgröße”
1.4%of orders come back
“Fällt groß aus”
A buyer, on “Gesamtgröße”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Malkittel Kinder 3 Jahre questions

Answered from the same tracked data.