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Malen Nach Zahlen Pferde

Malen Nach Zahlen Pferde shows low returns (0.9%), but soft demand (-48.1% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 19% of 2,084 Spielzeug niches · +8 vs the category median of 43

Market size 58Growth 1Conversion 28Competition 81Returns 96Price range 55Avg price 41Brand share 36Review moat 84Quality gap 55
This niche Category average · 2,084 niches

Is Malen Nach Zahlen Pferde profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Malen Nach Zahlen Pferde is a €457K/yr Amazon Germany market (1.9M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 51/100.

Malen Nach Zahlen Pferde: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -48.1% over the last 90 days and 2.2% of searches end in a purchase.

€457K

revenue / yr

Units sold / yr50K
Search volume / yr-48.1%1.9M
Conversion rate2.2%
Avg price€10.94

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers18 · 117
Top-5 product click share34%
Open market17%
Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 53 products

Sponsored placement83%
New entrants (1y)11· 2 succeeded
Avg rating4.4★
Avg reviews320

Top Malen Nach Zahlen Pferde products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

€0€14K€27K€41K€55K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

117

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

34%

Top 20: 67%

Open market

13%

  • Ravensburger65%
  • Zimrobin5%
  • Mandun Art5%
  • Arttoplus5%
  • Gemartmall3%
  • Gutluz3%
  • Open — no brand owns it (12 brands, 13%)

Malen Nach Zahlen Pferde demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.9MCVR2.2%Products53Brands18Top 5 Brands83%OOS Rate6.0%Rating4.4★Reviews320Avg BSR#91
50K30KSpike '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 26.5×

Top Malen Nach Zahlen Pferde search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • malen nach zahlen kinder ab 7559K/yr
  • malen nach zahlen kinder ab 10310K/yr
  • malen nach zahlen kinder ab 5225K/yr
  • malen nach zahlen kinder175K/yr
  • malen nach zahlen ravensburger129K/yr
  • ravensburger malen nach zahlen69K/yr
  • malen nach zahlen ab 641K/yr
  • creart36K/yr
  • ravensburger creart32K/yr
  • malen nach zahlen tiere33K/yr

What reviews say buyers love and hate about Malen Nach Zahlen Pferde

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Geschenk Zweck26%

Geschenk

Spaß/Unterhaltungserlebnis23%

Hoher Spassfaktor

Farbe14%

farben super, das Kind hat sich über das Motiv gefreut, alles wunderbar

Qualität insgesamt10%

Gutes Produkt

beworben Vs Tatsächliches Produkt6%

Super wie beschrieben

What buyers complain about

81% of reviews
Gesamtgröße21%

Kleiner als gedacht

Produktzustand12%

Unverschämtheit-„ gebraucht- wie neu“???

Anzeigefarben12%

bin mit den gängigen Farben gerade so ausgekommen

Farbe8%

Leider schlechte Farben

Qualität insgesamt6%

Wirkt nicht hochwertig

Malen Nach Zahlen Pferde return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
51%
2Geschenk Zweck
19%
3Gewicht schwer
4%
4Qualität insgesamt
4%
5beworben Vs Tatsächliches Produkt
4%

Common Malen Nach Zahlen Pferde questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Malen Nach Zahlen Pferde 51/100 on Amazon Germany — Worth a look. The niche generates €457K/yr across 53 tracked products. 2 of 11 products launched in the last 360 days are still selling. Search demand moved -48.1% over the last 90 days.
Search demand for Malen Nach Zahlen Pferde on Amazon Germany peaks in Mar–Apr–May, where the busiest month runs 26.5× the quietest.