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Malen Nach Zahlen Katze

Fail

Demand is soft, at -46.3% this quarter, so Malen Nach Zahlen Katze is a Fail.

Flapen Score
49
49 / 100
Top 26% of 2,084 Spielzeug niches · +6 vs the category median of 43
Market size
€400K/yr1.7M searches / yr
90-day growth
-46.3%search demand this quarter
Competition
37%top-5 click share · 17 brands · 113 sellers

Flapen Score

Malen Nach Zahlen Katze against its category

The dotted line is the Spielzeug average. Past it, Malen Nach Zahlen Katze is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Malen Nach Zahlen Katze market on Amazon at a glance

Shoppers on Amazon Germany searched for Malen Nach Zahlen Katze 1.7M times last year and spent an estimated €400K. The top 5 brands take 83% of clicks. Demand peaks in May–Jun–Jul–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -46.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €400K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-46.3%
Conversion, latest week
2.1%
Market size, estimated
€400Ka year
Peak month
May5.6× the quietest month
Top search term
malen nach zahlen kinder ab 7559K searches a year

02 · Price

A sale here is worth €10.94.

Listings sell for €10.94 on average, from €5.65 to €26.29. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At €10.94 that is €5K to €8K a year per listing.

Average price
€10.94under the $15 to $100 sweet spot
Price range
€5.65–€26.29
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
€5K–€8K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #83 within Kunst & Handwerk. It carries 367 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#83in Kunst & Handwerk
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
367per listing
Listings tracked
47

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Malen Nach Zahlen Katze products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

17 falling

Sellers

113

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

37%

Top 20: 72%

Open market

14%

  • Brand 167%
  • Brand 25%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (11 brands, 14%)

Demand

Malen Nach Zahlen Katze search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 5.6×

Search terms

Top Malen Nach Zahlen Katze search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • malen nach zahlen kinder ab 7559K/yr
  • malen nach zahlen kinder ab 10310K/yr
  • malen nach zahlen kinder175K/yr
  • malen nach zahlen ravensburger129K/yr
  • ravensburger malen nach zahlen69K/yr
  • malen nach zahlen katze61K/yr
  • malen nach zahlen ab 641K/yr
  • creart36K/yr
  • ravensburger creart32K/yr
  • malen nach zahlen tiere33K/yr

Reviews and returns

What reviews say buyers love and hate about Malen Nach Zahlen Katze

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Geschenk Zweck”
21%of negative reviews mention “Gesamtgröße”
0.9%of orders come back
“Kleiner als gedacht”
A buyer, on “Gesamtgröße”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Malen Nach Zahlen Katze questions

Answered from the same tracked data.