- Flapen Score
- 42 / 100Ranks 1,131 of 2,084 Spielzeug niches · −1 vs the category median of 4342
- Market size
- €25K/yr247K searches / yr
- 90-day growth
- -37.0%search demand this quarter
- Competition
- 56%top-5 click share · 17 brands · 47 sellers
Flapen Score
Maileg against its category
The dotted line is the Spielzeug average. Past it, Maileg is stronger. Inside it, weaker.
Market
The Maileg market on Amazon at a glance
Shoppers on Amazon Germany searched for Maileg 247K times last year and spent an estimated €25K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -37.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €25K a year.
- Searches, last 12 months
- 247K
- Growth, 90 days vs prior 90
- -37.0%
- Conversion, latest week
- 0.4%
- Market size, estimated
- €25Ka year
- Peak month
- December4.8× the quietest month
- Top search term
- maileg maus92K searches a year
02 · Price
A sale here is worth €24.46.
Listings sell for €24.46 on average, from €5.18 to €91.17. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €24.46 that is €0 to €2K a year per listing.
- Average price
- €24.46inside the $15 to $100 sweet spot
- Price range
- €5.18–€91.17
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 1.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 33.5% of listings are out of stock. The average listing ranks #356 within Plüsch-Spielzeug. It carries 148 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 91%
- Out of stock, average day
- 33.5%
- Average rank
- #356in Plüsch-Spielzeug
- Average rating
- 4.43 starsAmazon Germany average 4.37 stars
- Average reviews
- 148per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Maileg products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sam & Julia - Mäusehaus to Go - Nimm den Koffer überall mit hin - Baue ihn selbst zusammen - Inhalt Koffer: Holzmöbel Teddybär handgemachte Bettwäsche Sticker- und Stanzbögen
- Price
- €32.28
- Rating
- 3.6/5
- Reviews
- 48
- Age
- 1y ago

Rex London Plüschtier Maus Mouse in a Little House: EIN hübsches Mäuschen für Kleinkinder im mitnehmbaren Schlafhaus
- Price
- €13.28
- Rating
- 4.9/5
- Reviews
- 69
- Age
- 5y ago

Puppenhaus Möbel Mini Sessel Miniatur Sofa Puppenhaus Sofa Dollhouse Sofa Ausstattung für Mini Puppenhäuser
- Price
- €13.79
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 1y ago

CUTEROOM Holz-Puppenhaus zum Zusammenbasteln Miniatur-Set Wohnwagen & Möbel
- Price
- €39.14
- Rating
- 3.9/5
- Reviews
- 377
- Age
- 10y ago

Das Mäusehaus to Go Ellas Ballettzimmer | Kreatives Bastelset im Koffer | Mini-Puppenhaus zum Mitnehmen | Ab 4 Jahren | Inkl. Möbel Bettzeug Deko & Teeservice
- Price
- €32.66
- Rating
- 3.7/5
- Reviews
- 17
- Age
- 1y ago
Trending
estimated 90-day click momentum
Fehn Bean Bag Maus Stofftier & Einschlafhilfe für Babys
- Price
- €11.71
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 2y ago

Supvox 5 Blätter Puppenhaus Tapete Selbstklebende A4 Wanddekoration für Miniatur-Wohnzimmer & Schlafzimmer - Kreative DIY-Hintergründe für Puppenstuben
- Price
- €12.93
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

GON Design Pilzkorb aus Rattan Handgeflochtener Mushroom Basket für Kinder | Aufbewahrungskorb mit Deckel | Kleiner Pilzkorb als Deko & Spielkorb Natur Boho Stil
- Price
- €35.07
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Unvtap Miniatur Essen und Trinken Miniatur Puppenhaus Zubehör 1/12 Miniatur Wichtel Zubehör Küche Miniature Food Miniatur Zubehör Mini Food Mini Essen Spielzeug Weihnachten Miniatur Ornament
- Price
- €6.70
- Rating
- 4.8/5
- Reviews
- 24
- Age
- 2y ago

Koffer Dollhouse Tragbares Puppenhaus Möbel Zubehör DIY Miniatur Haus mit 2 Flexible Puppen Klavier Schlafzimmer Möbel Rollenspiel Geschenk Spielzeug für Kinder Mädchen Jungen ab 3+ (Küche)
- Price
- €24.94
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 11mo ago
Newest
by launch date
GON Design Pilzkorb aus Rattan Handgeflochtener Mushroom Basket für Kinder | Aufbewahrungskorb mit Deckel | Kleiner Pilzkorb als Deko & Spielkorb Natur Boho Stil
- Price
- €35.07
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Koffer Dollhouse Tragbares Puppenhaus Möbel Zubehör DIY Miniatur Haus mit 2 Flexible Puppen Klavier Schlafzimmer Möbel Rollenspiel Geschenk Spielzeug für Kinder Mädchen Jungen ab 3+ (Küche)
- Price
- €24.94
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 11mo ago

Supvox 5 Blätter Puppenhaus Tapete Selbstklebende A4 Wanddekoration für Miniatur-Wohnzimmer & Schlafzimmer - Kreative DIY-Hintergründe für Puppenstuben
- Price
- €12.93
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Das Mäusehaus to Go Ellas Ballettzimmer | Kreatives Bastelset im Koffer | Mini-Puppenhaus zum Mitnehmen | Ab 4 Jahren | Inkl. Möbel Bettzeug Deko & Teeservice
- Price
- €32.66
- Rating
- 3.7/5
- Reviews
- 17
- Age
- 1y ago

Das Mäusehaus to Go Opa Seemanns Kajüte | Kreatives Bastelset im Koffer | Mini-Puppenhaus zum Mitnehmen | Ab 4 Jahren | Inkl. Möbel Mini-Fernrohr & Deko
- Price
- €31.87
- Rating
- 3.7/5
- Reviews
- 17
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 flat
Sellers
47
Est. top-5 brand share
69%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 97%
Open market
25%
- The Mouse Mansion31%
- Pinyenr12%
- Rex London11%
- CUTEROOM8%
- GON Designs7%
- Fehn5%
Demand
Maileg search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.8×
Search terms
Top Maileg search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- maileg maus92K/yr
- maileg106K/yr
- maileg maus zubehör24K/yr
- maileg maus in box10K/yr
- maileg hase6K/yr
- maileg mäuse3K/yr
- maileg puppenhaus5K/yr
Reviews and returns
What reviews say buyers love and hate about Maileg
We read the reviews and the return reasons for every product selling here.
“Fragil”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Maileg questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








