- Flapen Score
- 47 / 100Top 34% of 2,084 Spielzeug niches · +4 vs the category median of 4347
- Market size
- €130K/yr334K searches / yr
- 90-day growth
- -41.9%search demand this quarter
- Competition
- 60%top-5 click share · 17 brands · 23 sellers
Flapen Score
Mahjong against its category
The dotted line is the Spielzeug average. Past it, Mahjong is stronger. Inside it, weaker.
Market
The Mahjong market on Amazon at a glance
Shoppers on Amazon Germany searched for Mahjong 334K times last year and spent an estimated €130K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 334K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -41.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €130K a year.
- Searches, last 12 months
- 334K
- Growth, 90 days vs prior 90
- -41.9%
- Conversion, latest week
- 1.1%
- Market size, estimated
- €130Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- mahjong82K searches a year
02 · Price
A sale here is worth €34.12.
Listings sell for €34.12 on average, from €10.36 to €129.78. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €34.12 that is €3K to €9K a year per listing.
- Average price
- €34.12inside the $15 to $100 sweet spot
- Price range
- €10.36–€129.78
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €3K–€9K
- Returns
- 1.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #193 within Traditionelle Spiele. It carries 354 reviews at 4.09 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 96%
- Out of stock, average day
- 6.5%
- Average rank
- #193in Traditionelle Spiele
- Average rating
- 4.09 starsAmazon Germany average 4.37 stars
- Average reviews
- 354per listing
- Listings tracked
- 26
04 · Newcomers
0 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Mahjong products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
EIMZU Mini Mahjong Set - Traditionelles Chinesisches Brettspiel Mit 144 Steinen - Tragbarer Tabletop Spielset
- Price
- €12.20
- Rating
- 4.4/5
- Reviews
- 129
- Age
- 1y ago

144 Mahjong Fliesen Antique Mahjong Anzug Mahjong Set Reise Tragbares chinesisches Mah Jong antikes Familienspiel Töte langweilige Zeit für Erwachsene lustige kleine Spiele
- Price
- €27.89
- Rating
- 4.2/5
- Reviews
- 398
- Age
- 5y ago

EIMZU Mini-chinesisches Majong-Set 144 Mahjong Fliesen Reise Spielset Beige Antique Anzug Mahjong Set Traditionelles Chinesisches Spiel
- Price
- €21.06
- Rating
- 4.5/5
- Reviews
- 27
- Age
- 1y ago
![Yellow Mountain Imports Professionelles Chinesisches Mahjong-Spielset Double Happiness (Grün) mit 146 mittelgroßen Ziegeln - Für Das Spiel Im Chinesischen Stil []](https://m.media-amazon.com/images/I/51K4PIf1TZL.jpg)
Yellow Mountain Imports Professionelles Chinesisches Mahjong-Spielset Double Happiness (Grün) mit 146 mittelgroßen Ziegeln - Für Das Spiel Im Chinesischen Stil []
- Price
- €50.71
- Rating
- 4.7/5
- Reviews
- 3,347
- Age
- 13y ago

Einfache Verpackung 65 Blöcke 30mm Seaside Stil Escape Game ABS Plastik Mahjong Stil Seaside Stil Escape Spiel Legespiel für Kinder mit DIY-PVC-Aufklebern-DREI zusätzliche Aufkleber (Rosa)
- Price
- €11.63
- Rating
- 4.4/5
- Reviews
- 148
- Age
- 7mo ago
Trending
estimated 90-day click momentum
BESPORTBLE Mini-Mahjong-Spiel mit Box Reisespiel und Party-Mahjong-Spielzeug Familien-brettspiel Langlebig und Bruchfest Leicht zu Reinigen Pflegen
- Price
- €14.49
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 11mo ago

pangdapengpeng Mini Mahjong Spiel Set Reise Tischspiel mit 144 Steinen Majongsteine Spiel Deutsch Kompaktes Brettspiel Set für Reisen Familie Freizeit (Cremeweiß)
- Price
- €15.51
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 6mo ago

Klerbesh Mini Mahjong Set 24mm Portable Chinese Mahjong Board Game with 144 Tiles mit 4 Legeschienen Includes 2 Dice Asiatische Kultur for Family Travel Tabletop Game Board Game
- Price
- €14.35
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 6mo ago

KBIBCK 65 Blöcke Seaside Escape Spiel 30mm Escape Spiel Blöcke Seaside Escape Game Blocks Mahjong mit Aufkleber Hunde & Futter Pattern Mahjong Mini Mahjongs Set für Familie Reise Spiel Partytreffen
- Price
- €13.47
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 4mo ago

Yellow Mountain Imports Klassisches chinesisches Mahjong-Spielset Champagner Gold - mit 148 mittelgroßen Fliesen und einem Holzkoffer - Für chinesisches Spielstil
- Price
- €129.78
- Rating
- 4.6/5
- Reviews
- 1,271
- Age
- 12y ago
Newest
by launch date
KBIBCK 65 Blöcke Seaside Escape Spiel 30mm Escape Spiel Blöcke Seaside Escape Game Blocks Mahjong mit Aufkleber Hunde & Futter Pattern Mahjong Mini Mahjongs Set für Familie Reise Spiel Partytreffen
- Price
- €13.47
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 4mo ago

Generisch Mahjong Spiel Klassisches Gesellschaftsspiel mit 65 Teilen und 24mm Steinen Reiseset für Kinder und Freunde Ideal für Gesellige Runden & Partys
- Price
- €10.76
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 4mo ago

Eirolace Jeu de Mahjong Chinois Grand Format - Set Complet Avec 146 Tuiles 3 0 x 2 25 cm et Étui de Voyage - Tuiles Robustes et Faciles à Lire Pour la Famille Les Fêtes et Les Voyages (Vert)
- Price
- €47.76
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 5mo ago

pangdapengpeng Mini Mahjong Spiel Set Reise Tischspiel mit 144 Steinen Majongsteine Spiel Deutsch Kompaktes Brettspiel Set für Reisen Familie Freizeit (Cremeweiß)
- Price
- €15.51
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 6mo ago

Klerbesh Mini Mahjong Set 24mm Portable Chinese Mahjong Board Game with 144 Tiles mit 4 Legeschienen Includes 2 Dice Asiatische Kultur for Family Travel Tabletop Game Board Game
- Price
- €14.35
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
23
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 94%
Open market
19%
- EIMZU33%
- Yellow Mountain Imports17%
- NiC IS COCNG13%
- Promithi8%
- FEICHANGHAO6%
- chiquieray5%
Demand
Mahjong search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Mahjong search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mahjong82K/yr
- mahjong spiel97K/yr
- majongsteine spiel deutsch30K/yr
- mahjong steine37K/yr
- mahjong set11K/yr
- vita mahjong spiel32K/yr
- majong11K/yr
- mahjong spiel große steine13K/yr
- mahjong brettspiel8K/yr
- vita mahjong8K/yr
Reviews and returns
What reviews say buyers love and hate about Mahjong
We read the reviews and the return reasons for every product selling here.
“Die Steine selbst sind wirklich sehr klein”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mahjong questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








