Is mahjong profitable to sell on Amazon Germany?

The niche generates €130K/yr across 26 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -41.9%. Flapen's verdict: Skip it (47/100).

How competitive is the mahjong niche?

17 brands and 23 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in mahjong?

Top complaints mined from reviews: Gesamtgröße, Anleitung/Benutzerhandbuch/Fehlerbehebung, Haftung/Klebrigkeit. The return rate is 1.8%.

When does demand for mahjong peak?

Demand peaks in Jan–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the mahjong niche?

Listings span €10.36–€129.78; the average listing price is €34.12 (sweet spot $15–$100). The average incumbent carries 354 reviews — the moat a new listing must climb.

mahjong

Skip it

Soft demand (-41.9% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible€34.12

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Great353.65

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.8%

return rate — above 5% kills the launch gate

Price range

Good€10.36–€129.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€130K

€130K/yr · 334K searches

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-41.9%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon Germany niche tracking, mahjong is a €130K/yr Amazon Germany market (334K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 47/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

mahjong market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: €136K–€171K; units × avg price
Conversion rate: 1.1%
Avg BSR: #193
Page quality: 0%
Prime: 96%
Sponsored: 96%
Out of stock: 6.5%
Avg brand age: 33 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

60%

Top 20: 94%

Open market

19%

EIMZU33%
Yellow Mountain Imports17%
NiC IS COCNG13%
Promithi8%
FEICHANGHAO6%
chiquieray5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -41.9% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top mahjong search terms

mahjong82K/yr -22.9%0.9% conv.
mahjong spiel97K/yr -40.7%1.2% conv.
majongsteine spiel deutsch30K/yr -46.4%1.5% conv.
mahjong steine37K/yr -57.1%1.4% conv.
mahjong set11K/yr +15.3%1.0% conv.
vita mahjong spiel32K/yr -76.8%1.1% conv.
majong11K/yr -31.6%1.4% conv.
mahjong spiel große steine13K/yr -49.3%1.1% conv.
mahjong brettspiel8K/yr -47.6%0.4% conv.
vita mahjong8K/yr -69.7%0.6% conv.

All search terms

Top mahjong products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EIMZU Mini Mahjong Set - Traditionelles Chinesisches Brettspiel Mit 144 Steinen - Tragbarer Tabletop Spielset

EIMZU€12.204.4★129 rev

144 Mahjong Fliesen Antique Mahjong Anzug Mahjong Set Reise Tragbares chinesisches Mah Jong antikes Familienspiel Töte langweilige Zeit für Erwachsene lustige kleine Spiele

NiC IS COCNG€27.894.2★398 rev

EIMZU Mini-chinesisches Majong-Set 144 Mahjong Fliesen Reise Spielset Beige Antique Anzug Mahjong Set Traditionelles Chinesisches Spiel

EIMZU€21.064.5★27 rev

Yellow Mountain Imports Professionelles Chinesisches Mahjong-Spielset Double Happiness (Grün) mit 146 mittelgroßen Ziegeln - Für Das Spiel Im Chinesischen Stil []

Yellow Mountain Imports€50.714.7★3,347 rev

Einfache Verpackung 65 Blöcke 30mm Seaside Stil Escape Game ABS Plastik Mahjong Stil Seaside Stil Escape Spiel Legespiel für Kinder mit DIY-PVC-Aufklebern-DREI zusätzliche Aufkleber (Rosa)

Promithi€11.634.4★148 rev

Newest

by launch date

KBIBCK 65 Blöcke Seaside Escape Spiel 30mm Escape Spiel Blöcke Seaside Escape Game Blocks Mahjong mit Aufkleber Hunde & Futter Pattern Mahjong Mini Mahjongs Set für Familie Reise Spiel Partytreffen

KBIBCK€13.471 rev

4mo ago

Generisch Mahjong Spiel Klassisches Gesellschaftsspiel mit 65 Teilen und 24mm Steinen Reiseset für Kinder und Freunde Ideal für Gesellige Runden & Partys

Generisch€10.762 rev

4mo ago

Eirolace Jeu de Mahjong Chinois Grand Format - Set Complet Avec 146 Tuiles 3 0 x 2 25 cm et Étui de Voyage - Tuiles Robustes et Faciles à Lire Pour la Famille Les Fêtes et Les Voyages (Vert)

Eirolace€47.764 rev

5mo ago

pangdapengpeng Mini Mahjong Spiel Set Reise Tischspiel mit 144 Steinen Majongsteine Spiel Deutsch Kompaktes Brettspiel Set für Reisen Familie Freizeit (Cremeweiß)

pangdapengpeng€15.511 rev

6mo ago

Klerbesh Mini Mahjong Set 24mm Portable Chinese Mahjong Board Game with 144 Tiles mit 4 Legeschienen Includes 2 Dice Asiatische Kultur for Family Travel Tabletop Game Board Game

Klerbesh€14.354 rev

6mo ago

What buyers say about mahjong

What buyers praise and complain about, mined from review topics.

What buyers love

Spaß/Unterhaltungserlebnis24%

“Perfekt für Familienspiele”

Qualität insgesamt19%

“Super Qualität”

Gesamtgröße7%

“Gute Reisegröße”

Benutzerfreundlichkeit5%

“Sie liegen angenehm schwer in der Hand”

Portabilität4%

“schwer aber durch den koffer handlich zum mitnehmen.”

Design insgesamt3%

“Ein sehr schönes Design”

Gewicht schwer3%

“Sie liegen angenehm schwer in der Hand”

Farbe3%

“Die Farben sind klar”

Stärke3%

“robust”

Preis-Leistungs-Verhältnis2%

“Preislich ok”

What buyers complain about

Gesamtgröße17%

“Die Steine selbst sind wirklich sehr klein”

Anleitung/Benutzerhandbuch/Fehlerbehebung14%

“Keine Spielanleitung”

Haftung/Klebrigkeit8%

“Überall klebrige Plastikbrösel”

Portabilität6%

“Allerdings weniger für Flugreisen”

Gewicht schwer4%

“Extrem schwer der Koffer”

Qualität insgesamt3%

“Zu teuer, schlechte qualität”

Geruch3%

“Tolle Qualität, schönes Spiel, leider unangenehmer Geruch”

Farbe2%

“Steine teilweise ohne Farbe”

Geschenk Zweck2%

“Das war besonders ärgerlich, da es sich um ein Geschenk gehandelt hat”

Preis-Leistungs-Verhältnis2%

“Zu teuer”

Top return reasons

Gesamtgröße34%

Anleitung/Benutzerhandbuch/Fehlerbehebung16%

Defekt Material/Teile13%

Qualität insgesamt10%

beworben Vs Tatsächliches Produkt5%

Geschenk Zweck3%

Materialqualität2%

Haltbarkeit2%

Gewicht schwer2%

Geruch2%

Common questions

Is mahjong profitable to sell on Amazon Germany?: The niche generates €130K/yr across 26 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -41.9%. Flapen's verdict: Skip it (47/100).
How competitive is the mahjong niche?: 17 brands and 23 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in mahjong?: Top complaints mined from reviews: Gesamtgröße, Anleitung/Benutzerhandbuch/Fehlerbehebung, Haftung/Klebrigkeit. The return rate is 1.8%.
When does demand for mahjong peak?: Demand peaks in Jan–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the mahjong niche?: Listings span €10.36–€129.78; the average listing price is €34.12 (sweet spot $15–$100). The average incumbent carries 354 reviews — the moat a new listing must climb.