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Magnetspiel Labyrinth

Fail

Shoppers spend an estimated $75K a year here, so Magnetspiel Labyrinth is a Fail.

Flapen Score
39
39 / 100
Ranks 1,368 of 2,084 Spielzeug niches · −4 vs the category median of 43
Market size
€75K/yr161K searches / yr
90-day growth
-7.8%search demand this quarter
Competition
63%top-5 click share · 13 brands · 90 sellers

Flapen Score

Magnetspiel Labyrinth against its category

The dotted line is the Spielzeug average. Past it, Magnetspiel Labyrinth is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnetspiel Labyrinth market on Amazon at a glance

Shoppers on Amazon Germany searched for Magnetspiel Labyrinth 161K times last year and spent an estimated €75K. The top 5 brands take 84% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €75K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
3.4%
Market size, estimated
€75Ka year
Peak month
December2.7× the quietest month
Top search term
magnetspiel ab 265K searches a year

02 · Price

A sale here is worth €13.84.

Listings sell for €13.84 on average, from €8.86 to €18.22. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €13.84 that is €1K to €3K a year per listing.

Average price
€13.84under the $15 to $100 sweet spot
Price range
€8.86–€18.22
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #408 within Experimentieren & Forschen. It carries 1,464 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
95%
Out of stock, average day
4.3%
Average rank
#408in Experimentieren & Forschen
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
1,464per listing
Listings tracked
22

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Magnetspiel Labyrinth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 flat

Sellers

90

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

63%

Top 20: 97%

Open market

13%

  • Brand 167%
  • Brand 26%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (7 brands, 13%)

Demand

Magnetspiel Labyrinth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Magnetspiel Labyrinth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnetspiel ab 265K/yr
  • haba magnetspiel26K/yr
  • magnet spielzeug kinder ab 2 jahre12K/yr
  • magnetspiel labyrinth14K/yr
  • magnetspiel ab 1 jahr9K/yr
  • haba magnetspiel ab 2 jahre9K/yr
  • magnet labyrinth8K/yr
  • montessori magnetspiel7K/yr
  • magnetspiel haba6K/yr
  • magnetspielzeug ab 2 jahre5K/yr

Reviews and returns

What reviews say buyers love and hate about Magnetspiel Labyrinth

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Spaß/Unterhaltungserlebnis”
23%of negative reviews mention “Magnetische Stärke/Adsorption”
1.4%of orders come back
“Paar Stücke nicht magnetisch”
A buyer, on “Magnetische Stärke/Adsorption”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Magnetspiel Labyrinth questions

Answered from the same tracked data.