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Luftmatratze Mit Motor

Fail

Buyers convert on only 0.6% of searches, so Luftmatratze Mit Motor is a Fail.

Flapen Score
42
42 / 100
Ranks 1,131 of 2,084 Spielzeug niches · −1 vs the category median of 43
Market size
€73K/yr95K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
74%top-5 click share · 11 brands · 52 sellers

Flapen Score

Luftmatratze Mit Motor against its category

The dotted line is the Spielzeug average. Past it, Luftmatratze Mit Motor is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Luftmatratze Mit Motor market on Amazon at a glance

Shoppers on Amazon Germany searched for Luftmatratze Mit Motor 95K times last year and spent an estimated €73K. The top 5 brands take 83% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated €73K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.6%
Market size, estimated
€73Ka year
Top search term
luftmatratze mit motor79K searches a year

02 · Price

A sale here is worth €126.97.

Listings sell for €126.97 on average, from €19.94 to €285.10. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €126.97 that is €0 to €13K a year per listing.

Average price
€126.97above the $15 to $100 sweet spot
Price range
€19.94–€285.10
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€13K
Returns
1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 14% ship with Prime. On an average day, 44.5% of listings are out of stock. The average listing ranks #296 within Sport & Outdoor. It carries 1,427 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
14%
Out of stock, average day
44.5%
Average rank
#296in Sport & Outdoor
Average rating
4.78 starsAmazon Germany average 4.37 stars
Average reviews
1,427per listing
Listings tracked
14

04 · Newcomers

2 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
24 months

Products

Top Luftmatratze Mit Motor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

52

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

13%

  • Brand 132%
  • Brand 221%
  • Brand 316%
  • Brand 48%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (5 brands, 13%)

Search terms

Top Luftmatratze Mit Motor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • luftmatratze mit motor79K/yr
  • luftmatratze mit motor pool steuerbar6K/yr
  • luftmatratze motor5K/yr
  • motorisierte luftmatratze4K/yr

Reviews and returns

What reviews say buyers love and hate about Luftmatratze Mit Motor

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Komfort insgesamt”
24%of negative reviews mention “Haltbarkeit”
1.9%of orders come back
“Haltbarkeit schlecht”
A buyer, on “Haltbarkeit”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Luftmatratze Mit Motor questions

Answered from the same tracked data.