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Luftmatratze Kinder

Maybe

Search demand grew +704.7% this quarter. But the top 5 brands take 94% of clicks, so Luftmatratze Kinder is a Maybe.

Filters Trending
Flapen Score
62
62 / 100
Top 4% of 2,084 Spielzeug niches · +19 vs the category median of 43
Market size
€234K/yr729K searches / yr
90-day growth
+704.7%search demand this quarter
Competition
41%top-5 click share · 13 brands · 223 sellers

Flapen Score

Luftmatratze Kinder against its category

The dotted line is the Spielzeug average. Past it, Luftmatratze Kinder is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Luftmatratze Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Luftmatratze Kinder 729K times last year and spent an estimated €234K. The top 5 brands take 94% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 729K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +704.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €234K a year.

Searches, last 12 months
729K
Growth, 90 days vs prior 90
+704.7%
Conversion, latest week
2.1%
Market size, estimated
€234Ka year
Peak month
July18.8× the quietest month
Top search term
schwimmtiere für den pool113K searches a year

02 · Price

A sale here is worth €15.14.

Listings sell for €15.14 on average, from €4.11 to €80.54. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €15.14 that is €4K to €8K a year per listing.

Average price
€15.14inside the $15 to $100 sweet spot
Price range
€4.11–€80.54
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€4K–€8K
Returns
1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

29% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #33 within Sport & Outdoor. It carries 4,043 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
98%
Out of stock, average day
0.3%
Average rank
#33in Sport & Outdoor
Average rating
4.27 starsAmazon Germany average 4.37 stars
Average reviews
4,043per listing
Listings tracked
41

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
27 months

Products

Top Luftmatratze Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

223

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

41%

Top 20: 82%

Open market

5%

  • Brand 166%
  • Brand 217%
  • Brand 36%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (7 brands, 5%)

Demand

Luftmatratze Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 18.8×

Search terms

Top Luftmatratze Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schwimmtiere für den pool113K/yr
  • schwimmtier114K/yr
  • luftmatratze kinder68K/yr
  • luftmatratze pool kinder41K/yr
  • wassertiere aufblasbar43K/yr
  • pool tiere32K/yr
  • schwimmtiere38K/yr
  • pool tiere aufblasbar31K/yr
  • floatie23K/yr
  • aufblasbare tiere für pool25K/yr

Reviews and returns

What reviews say buyers love and hate about Luftmatratze Kinder

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
22%of negative reviews mention “Haltbarkeit”
1.8%of orders come back
“Haltbarkeit schlecht”
A buyer, on “Haltbarkeit”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Luftmatratze Kinder questions

Answered from the same tracked data.