- Flapen Score
- 27 / 100Ranks 2,008 of 2,084 Spielzeug niches · −16 vs the category median of 4327
- Market size
- €15K/yr70K searches / yr
- 90-day growth
- -33.2%search demand this quarter
- Competition
- 64%top-5 click share · 4 brands · 43 sellers
Flapen Score
Lol Haus against its category
The dotted line is the Spielzeug average. Past it, Lol Haus is stronger. Inside it, weaker.
Market
The Lol Haus market on Amazon at a glance
Shoppers on Amazon Germany searched for Lol Haus 70K times last year and spent an estimated €15K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 27 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €15K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- -33.2%
- Conversion, latest week
- 0.3%
- Market size, estimated
- €15Ka year
- Peak month
- December5.2× the quietest month
- Top search term
- lol haus33K searches a year
02 · Price
A sale here is worth €63.64.
Listings sell for €63.64 on average, from €13.99 to €185.20. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €63.64 that is €0 to €6K a year per listing.
- Average price
- €63.64inside the $15 to $100 sweet spot
- Price range
- €13.99–€185.20
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€6K
- Returns
- 2.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
19% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #462 within Puppen & Zubehör. It carries 3,050 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 19%
- Prime listings
- 88%
- Out of stock, average day
- 10.1%
- Average rank
- #462in Puppen & Zubehör
- Average rating
- 4.53 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,050per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Lol Haus products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
L.O.L. Surprise! OMG House of Surprises - 85+ Überraschungen 4 Stories 10 Räume - Inklusive Möbel Accessoires und mehr - passend für LOL Surprise & OMG Dolls - Sammelpuppenhaus für Mädchen ab 3+
- Price
- €185.20
- Rating
- 4.4/5
- Reviews
- 581
- Age
- 4y ago

L.O.L. Surprise! OMG Mall of Surprises - Spielset mit 50+ Überraschungen - Spielhaus mit 2 Etagen beweglichen Elementen & Café - Für Kinder ab 4 Jahren
- Price
- €34.22
- Rating
- 4.5/5
- Reviews
- 1,073
- Age
- 3y ago

L.O.L. Surprise OMG Glam N Go Camper Playset with 50+ Surprises and 360 Play Fully Furnished with Pool Water Slide Bunk Beds Vanity BBQ Grill DJ Booth and More - Great Gift for Kids Ages 4+
- Price
- €55.05
- Rating
- 4.5/5
- Reviews
- 948
- Age
- 2y ago

L.O.L. Surprise! Winter Snow Chalet mit Tot - aus Echtem Holz 15+ Überraschungen mit Einer exklusiven Puppe Geschenk für Kinder ab 4 Jahren
- Price
- €48.61
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 1y ago

L.O.L. Surprise! Squish Sand Magic House mit Sammelpuppe Diva - Spielset mit Sammlerpuppe Squish Sand Überraschungen und Zubehör - Ideal für Mädchen ab 4 Jahren
- Price
- €40.72
- Rating
- 4.7/5
- Reviews
- 447
- Age
- 2y ago
Trending
estimated 90-day click momentum
mamabrum Puppenhaus Holz XXL 123 cm mit LED Großes Puppenhaus ab 3 Jahre mit Möbel & Garten Doll House mit Licht & Zubehör Kreatives Spielhaus für Mädchen
- Price
- €72.19
- Rating
- 4.4/5
- Reviews
- 601
- Age
- 5y ago

L.O.L. Surprise! Eye Spy Series Ultimate Unboxing - Enthält 3 Exklusive Puppen Verpackung in Form eines Riesigen Vorhängeschlosses über 40 Überraschungen zum Entdecken
- Price
- €41.42
- Rating
- 4.6/5
- Reviews
- 1,420
- Age
- 10mo ago

L.O.L. Surprise! Tweens Costume Surprise Emma Emo Modepuppe mit Aufblasbarem Seegrünem Katzenkostüm und Zahlreichen Überraschungen u. a. Tolle Mode und Accessoires - Ideal für Kinder ab 4 Jahren
- Price
- €22.05
- Rating
- 4.6/5
- Reviews
- 1,226
- Age
- 1y ago

Puppenhaus Traumhaus für Mädchen Spielzeuge ab 6 Jahren Mädchen Spielhaus Geschenk Lernspielzeug für Jungen Mädchen
- Price
- €32.69
- Rating
- 3.8/5
- Reviews
- 648
- Age
- 3y ago

L.O.L. Surprise OMG Glam N Go Camper Playset with 50+ Surprises and 360 Play Fully Furnished with Pool Water Slide Bunk Beds Vanity BBQ Grill DJ Booth and More - Great Gift for Kids Ages 4+
- Price
- €55.05
- Rating
- 4.5/5
- Reviews
- 948
- Age
- 2y ago
Newest
by launch date
L.O.L. Surprise! Eye Spy Series Ultimate Unboxing - Enthält 3 Exklusive Puppen Verpackung in Form eines Riesigen Vorhängeschlosses über 40 Überraschungen zum Entdecken
- Price
- €41.42
- Rating
- 4.6/5
- Reviews
- 1,420
- Age
- 10mo ago

LOL Surprise OMG Winter Cottage Spielset - Mehr als 45 Überraschungen - Winterchalet mit Skilift Schlafzimmer Badezimmer Wohnzimmer Küche Möbel und mehr - Alter 4+
- Price
- €126.62
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

L.O.L. Surprise! Winter Snow Chalet mit Tot - aus Echtem Holz 15+ Überraschungen mit Einer exklusiven Puppe Geschenk für Kinder ab 4 Jahren
- Price
- €48.61
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 1y ago

L.O.L. Surprise! Hair Beads Salon Spielset - Mit 1 Puppe und 100 Perlen sowie Haargummis Spiegel und Weiteren Überraschungen Spielzeug für Kinder ab 4 Jahre
- Price
- €29.26
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 1y ago

L.O.L. Surprise! Big Surprise Party 4 Sammlerpuppen 40 Plus Überraschungen 5 Auspack-Erlebnisse Mode Sand Gel Crush Muschel Smash Flaum Party-Konfetti Geschenk für Mädchen ab 4 Jahren
- Price
- €48.59
- Rating
- 4.4/5
- Reviews
- 104
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
43
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
0%
- L.O.L. Surprise!95%
- Barbie2%
- Anby families1%
- mamabrum1%
Demand
Lol Haus search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.2×
Search terms
Top Lol Haus search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lol haus33K/yr
- lol puppenhaus17K/yr
- lol surprise haus13K/yr
- lol haus groß xxl5K/yr
- lol house3K/yr
Reviews and returns
What reviews say buyers love and hate about Lol Haus
We read the reviews and the return reasons for every product selling here.
“Wackeliger Plastikbomber”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lol Haus questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








