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Lol Adventskalender 2023

soft demand (-52.9% this quarter) — Lol Adventskalender 2023 doesn't clear our bar today.

Flapen Score

32
Skip it

Ranks 1,833 of 2,084 Spielzeug niches · −11 vs the category median of 43

Market size 8Growth 0Conversion 15Competition 3Returns 94Price range 90Avg price 95Brand share 0Review moat 44Quality gap 77
This niche Category average · 2,084 niches

Is Lol Adventskalender 2023 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Lol Adventskalender 2023 is a €31K/yr Amazon Germany market (92K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 32/100.

Lol Adventskalender 2023: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -52.9% over the last 90 days and 1.2% of searches end in a purchase.

€31K

revenue / yr

Units sold / yr2K
Search volume / yr-52.9%92K
Conversion rate1.2%
Avg price€28.08

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 58
Top-5 product click share97%
Open market0%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 6 products

Sponsored placement33%
New entrants (1y)1· 0 succeeded
Avg rating4.3★
Avg reviews2,075

Top Lol Adventskalender 2023 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

€0€6K€12K€19K€25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

58

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Polly Pocket67%
  • L.O.L. Surprise!30%
  • Joytoy3%
  • Open — no brand owns it (0%)

Lol Adventskalender 2023 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume92KCVR1.2%Products6Brands3Top 5 Brands100%OOS Rate8.3%Rating4.3★Reviews2,075Avg BSR#492
13K8KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 39.7×

Top Lol Adventskalender 2023 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • polly pocket monster high7K/yr
  • lol adventskalender15K/yr
  • monster high polly pocket3K/yr
  • lol surprise adventskalender4K/yr
  • adventskalender lol12K/yr
  • monster high adventskalender9K/yr
  • adventskalender monster high15K/yr
  • lol adventskalender 202523K/yr
  • monster high adventskalender 20254K/yr

What reviews say buyers love and hate about Lol Adventskalender 2023

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Design insgesamt43%

Design ist toll

Spaß/Unterhaltungserlebnis35%

cooles Set, das Polly Pocket-Spielspaß

Kreativität10%

Die Schulwelt regt die Fantasie an

Geschenk Zweck8%

Das Spielset war ein Geschenk

Qualität insgesamt4%

tolles Produkt

What buyers complain about

100% of reviews
Preis-Leistungs-Verhältnis100%

Die Preissteigerung von knapp 70 Prozent innerhalb weniger Wochen finde ich allerdings unverschämt

Lol Adventskalender 2023 return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defekt Material/Teile
50%
2Funktionalität insgesamt
17%
3Produktzustand
17%
4Preis-Leistungs-Verhältnis
17%

Common Lol Adventskalender 2023 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lol Adventskalender 2023 32/100 on Amazon Germany — Skip it. The niche generates €31K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -52.9% over the last 90 days.
Search demand for Lol Adventskalender 2023 on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 39.7× the quietest.