Lol
brand-locked demand (top 5 brands take 99% of clicks) — Lol doesn't clear our bar today.
Flapen Score
Top 26% of 2,084 Spielzeug niches · +6 vs the category median of 43
Is Lol profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Lol is a €179K/yr Amazon Germany market (5.1M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–May–Oct–Nov. Verdict: Skip it — 49/100.
Lol: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +86.6% over the last 90 days and 0.3% of searches end in a purchase.
€179K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 42 products
Top Lol products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
L.O.L. Surprise! Mermaids Makeover Magic Tots Echter Lipgloss für Dich und Deine Puppe zum Selbermachen Make-up Mischen und Herstellen Lustiges Wasserspiel 6 Puppen zum Sammeln ab 4 Jahre
- Price
- €10.06
- Rating
- 4.5/5
- Reviews
- 614
- Age
- 6mo ago
L.O.L. Surprise! Eye Spy Series Tots - Enthält 1 Puppe Blindverpackung Farbwechsel-Funktion Mehrere Überraschungen zum Enthüllen mit Mode und Accessoires 8 Puppen zum Sammeln
- Price
- €8.09
- Rating
- 4.6/5
- Reviews
- 1,420
- Age
- 1y ago
L.O.L. Surprise! Mermaids Makeover Magic Baby Sisters Farbwechselnder Meerjungfrauenschwanz mit Muschel-Kugel zum Ausstellen 6 Puppen zum Sammeln ab 4 Jahren Series 1
- Price
- €4.41
- Rating
- 4.5/5
- Reviews
- 614
- Age
- 6mo ago
L.O.L. Surprise! OMG Doll Bubblegum D.J. Enthält 1 Modepuppe mit Fabelhafter Mode 4 zum Sammeln Rosa
- Price
- €14.72
- Rating
- 4.7/5
- Reviews
- 1,390
- Age
- 11mo ago
L.O.L. Surprise! OMG Doll - Candylicious Enthält 1 Modepuppe mit Fabelhafter Mode 4 zum Sammeln
- Price
- €13.45
- Rating
- 4.7/5
- Reviews
- 1,390
- Age
- 11mo ago
Trending
90-day click momentumL.O.L. Surprise! Mermaids Makeover Magic Tots Echter Lipgloss für Dich und Deine Puppe zum Selbermachen Make-up Mischen und Herstellen Lustiges Wasserspiel 6 Puppen zum Sammeln ab 4 Jahre
- Price
- €10.06
- Rating
- 4.5/5
- Reviews
- 614
- Age
- 6mo ago
L.O.L. Surprise! Eye Spy Serie Pets - Enthält 1 Puppe mit Farbwechsel-Funktionen Blindverpackung 8 Puppen zum Sammeln
- Price
- €6.30
- Rating
- 4.7/5
- Reviews
- 30
- Age
- 1y ago
L.O.L. Surprise! Mermaids Makeover Magic Baby Sisters Farbwechselnder Meerjungfrauenschwanz mit Muschel-Kugel zum Ausstellen 6 Puppen zum Sammeln ab 4 Jahren Series 1
- Price
- €4.41
- Rating
- 4.5/5
- Reviews
- 614
- Age
- 6mo ago
Ravensburger 27524 - Last One Laughing - Das Partyspiel zur Show LOL Spiel für 3-8 Spieler ab 14 Jahren über 350 Aufgaben zur Nicht-Lachen-Challenge das lustige Kartenspiel zur LOL Staffel 1 2 3 4
- Price
- €12.01
- Rating
- 4.4/5
- Reviews
- 1,409
- Age
- 3y ago
L.O.L. Surprise! Loves Strawberry Shortcake Tots Duftende Sammlerpuppen mit 7 Überraschungen Haustier Mode Schuhe Hut Spielset mit umwandelbarem Erdbeerhaus ab 4 Jahren
- Price
- €14.72
- Rating
- 4.6/5
- Reviews
- 440
- Age
- 7mo ago
Newest
by launch dateL.O.L. Surprise! Mermaids Makeover Magic Tots Echter Lipgloss für Dich und Deine Puppe zum Selbermachen Make-up Mischen und Herstellen Lustiges Wasserspiel 6 Puppen zum Sammeln ab 4 Jahre
- Price
- €10.06
- Rating
- 4.5/5
- Reviews
- 614
- Age
- 6mo ago
L.O.L. Surprise! Mermaids Makeover Magic Baby Sisters Farbwechselnder Meerjungfrauenschwanz mit Muschel-Kugel zum Ausstellen 6 Puppen zum Sammeln ab 4 Jahren Series 1
- Price
- €4.41
- Rating
- 4.5/5
- Reviews
- 614
- Age
- 6mo ago
L.O.L. Surprise! Loves Strawberry Shortcake Tots Duftende Sammlerpuppen mit 7 Überraschungen Haustier Mode Schuhe Hut Spielset mit umwandelbarem Erdbeerhaus ab 4 Jahren
- Price
- €14.72
- Rating
- 4.6/5
- Reviews
- 440
- Age
- 7mo ago
L.O.L. Surprise! OMG Doll Bubblegum D.J. Enthält 1 Modepuppe mit Fabelhafter Mode 4 zum Sammeln Rosa
- Price
- €14.72
- Rating
- 4.7/5
- Reviews
- 1,390
- Age
- 11mo ago
L.O.L. Surprise! OMG Doll - Candylicious Enthält 1 Modepuppe mit Fabelhafter Mode 4 zum Sammeln
- Price
- €13.45
- Rating
- 4.7/5
- Reviews
- 1,390
- Age
- 11mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
Brands
7 falling
Sellers
121
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
35%
Top 20: 80%
Open market
0%
- L.O.L. Surprise!85%
- Ravensburger5%
- Townley Girl5%
- RIVA2%
- Mepal1%
- Rainbow High1%
- Open — no brand owns it (1 brand, 0%)
Lol demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, May, Oct, Nov · busiest ÷ quietest = 3.6×
Top Lol search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lol4.1M/yr
- lol surprise417K/yr
- lol puppe240K/yr
- loll17K/yr
- lol surprise puppen49K/yr
- lol puppen42K/yr
- lol surprise kugel35K/yr
- lol omg32K/yr
- lol dolls18K/yr
- lol puppe groß24K/yr
What reviews say buyers love and hate about Lol
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“Kind war happy”
“super zum Verschenken”
“Super Qualität, und wirklich für Kinder geeignet”
“sieht aus wie auf dem Foto”
“Sehr kindgerecht”
What buyers complain about
80% of reviews“Nicht lustig”
“Einfach zu teuer”
“Keine gute Qualität”
“kleiner als erwartet”
“Schwer zum öffnen”
Lol return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lol questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
