Lol
FailThe top 5 brands take 99% of clicks, so Lol is a Fail.
- Flapen Score
- 49 / 100Top 26% of 2,084 Spielzeug niches · +6 vs the category median of 4349
- Market size
- €179K/yr5.1M searches / yr
- 90-day growth
- +86.6%search demand this quarter
- Competition
- 35%top-5 click share · 7 brands · 121 sellers
Flapen Score
Lol against its category
The dotted line is the Spielzeug average. Past it, Lol is stronger. Inside it, weaker.
Market
The Lol market on Amazon at a glance
Shoppers on Amazon Germany searched for Lol 5.1M times last year and spent an estimated €179K. The top 5 brands take 99% of clicks. Demand peaks in Jan–May–Oct–Nov. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 5.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +86.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €179K a year.
- Searches, last 12 months
- 5.1M
- Growth, 90 days vs prior 90
- +86.6%
- Conversion, latest week
- 0.3%
- Market size, estimated
- €179Ka year
- Peak month
- November3.6× the quietest month
- Top search term
- lol4.1M searches a year
02 · Price
A sale here is worth €12.21.
Listings sell for €12.21 on average, from €4.41 to €22.16. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At €12.21 that is €3K to €6K a year per listing.
- Average price
- €12.21under the $15 to $100 sweet spot
- Price range
- €4.41–€22.16
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €3K–€6K
- Returns
- 1.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #319 within Puppen & Zubehör. It carries 2,561 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 100%
- Out of stock, average day
- 6.1%
- Average rank
- #319in Puppen & Zubehör
- Average rating
- 4.61 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,561per listing
- Listings tracked
- 42
04 · Newcomers
7 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Lol products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
L.O.L. Surprise! Mermaids Makeover Magic Tots Echter Lipgloss für Dich und Deine Puppe zum Selbermachen Make-up Mischen und Herstellen Lustiges Wasserspiel 6 Puppen zum Sammeln ab 4 Jahre
- Price
- €10.06
- Rating
- 4.5/5
- Reviews
- 614
- Age
- 6mo ago

L.O.L. Surprise! Eye Spy Series Tots - Enthält 1 Puppe Blindverpackung Farbwechsel-Funktion Mehrere Überraschungen zum Enthüllen mit Mode und Accessoires 8 Puppen zum Sammeln
- Price
- €8.09
- Rating
- 4.6/5
- Reviews
- 1,420
- Age
- 1y ago

L.O.L. Surprise! Mermaids Makeover Magic Baby Sisters Farbwechselnder Meerjungfrauenschwanz mit Muschel-Kugel zum Ausstellen 6 Puppen zum Sammeln ab 4 Jahren Series 1
- Price
- €4.41
- Rating
- 4.5/5
- Reviews
- 614
- Age
- 6mo ago

L.O.L. Surprise! OMG Doll Bubblegum D.J. Enthält 1 Modepuppe mit Fabelhafter Mode 4 zum Sammeln Rosa
- Price
- €14.72
- Rating
- 4.7/5
- Reviews
- 1,390
- Age
- 11mo ago

L.O.L. Surprise! OMG Doll - Candylicious Enthält 1 Modepuppe mit Fabelhafter Mode 4 zum Sammeln
- Price
- €13.45
- Rating
- 4.7/5
- Reviews
- 1,390
- Age
- 11mo ago
Trending
estimated 90-day click momentum
L.O.L. Surprise! Mermaids Makeover Magic Tots Echter Lipgloss für Dich und Deine Puppe zum Selbermachen Make-up Mischen und Herstellen Lustiges Wasserspiel 6 Puppen zum Sammeln ab 4 Jahre
- Price
- €10.06
- Rating
- 4.5/5
- Reviews
- 614
- Age
- 6mo ago

L.O.L. Surprise! Eye Spy Serie Pets - Enthält 1 Puppe mit Farbwechsel-Funktionen Blindverpackung 8 Puppen zum Sammeln
- Price
- €6.30
- Rating
- 4.7/5
- Reviews
- 30
- Age
- 1y ago

L.O.L. Surprise! Mermaids Makeover Magic Baby Sisters Farbwechselnder Meerjungfrauenschwanz mit Muschel-Kugel zum Ausstellen 6 Puppen zum Sammeln ab 4 Jahren Series 1
- Price
- €4.41
- Rating
- 4.5/5
- Reviews
- 614
- Age
- 6mo ago

Ravensburger 27524 - Last One Laughing - Das Partyspiel zur Show LOL Spiel für 3-8 Spieler ab 14 Jahren über 350 Aufgaben zur Nicht-Lachen-Challenge das lustige Kartenspiel zur LOL Staffel 1 2 3 4
- Price
- €12.01
- Rating
- 4.4/5
- Reviews
- 1,409
- Age
- 3y ago

L.O.L. Surprise! Loves Strawberry Shortcake Tots Duftende Sammlerpuppen mit 7 Überraschungen Haustier Mode Schuhe Hut Spielset mit umwandelbarem Erdbeerhaus ab 4 Jahren
- Price
- €14.72
- Rating
- 4.6/5
- Reviews
- 440
- Age
- 7mo ago
Newest
by launch date
L.O.L. Surprise! Mermaids Makeover Magic Tots Echter Lipgloss für Dich und Deine Puppe zum Selbermachen Make-up Mischen und Herstellen Lustiges Wasserspiel 6 Puppen zum Sammeln ab 4 Jahre
- Price
- €10.06
- Rating
- 4.5/5
- Reviews
- 614
- Age
- 6mo ago

L.O.L. Surprise! Mermaids Makeover Magic Baby Sisters Farbwechselnder Meerjungfrauenschwanz mit Muschel-Kugel zum Ausstellen 6 Puppen zum Sammeln ab 4 Jahren Series 1
- Price
- €4.41
- Rating
- 4.5/5
- Reviews
- 614
- Age
- 6mo ago

L.O.L. Surprise! Loves Strawberry Shortcake Tots Duftende Sammlerpuppen mit 7 Überraschungen Haustier Mode Schuhe Hut Spielset mit umwandelbarem Erdbeerhaus ab 4 Jahren
- Price
- €14.72
- Rating
- 4.6/5
- Reviews
- 440
- Age
- 7mo ago

L.O.L. Surprise! OMG Doll Bubblegum D.J. Enthält 1 Modepuppe mit Fabelhafter Mode 4 zum Sammeln Rosa
- Price
- €14.72
- Rating
- 4.7/5
- Reviews
- 1,390
- Age
- 11mo ago

L.O.L. Surprise! OMG Doll - Candylicious Enthält 1 Modepuppe mit Fabelhafter Mode 4 zum Sammeln
- Price
- €13.45
- Rating
- 4.7/5
- Reviews
- 1,390
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
7 falling
Sellers
121
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
35%
Top 20: 80%
Open market
0%
- L.O.L. Surprise!85%
- Ravensburger5%
- Townley Girl5%
- RIVA2%
- Mepal1%
- Rainbow High1%
- Open — no brand owns it (1 brand, 0%)
Demand
Lol search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, May, Oct, Nov · busiest ÷ quietest = 3.6×
Search terms
Top Lol search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lol4.1M/yr
- lol surprise417K/yr
- lol puppe240K/yr
- loll17K/yr
- lol surprise puppen49K/yr
- lol puppen42K/yr
- lol surprise kugel35K/yr
- lol omg32K/yr
- lol dolls18K/yr
- lol puppe groß24K/yr
Reviews and returns
What reviews say buyers love and hate about Lol
We read the reviews and the return reasons for every product selling here.
“Nicht lustig”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lol questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








