Löwe
FailShoppers spend an estimated $45K a year here, so Löwe is a Fail.
- Flapen Score
- 33 / 100Ranks 1,783 of 2,084 Spielzeug niches · −10 vs the category median of 4333
- Market size
- €45K/yr268K searches / yr
- 90-day growth
- -10.5%search demand this quarter
- Competition
- 65%top-5 click share · 10 brands · 87 sellers
Flapen Score
Löwe against its category
The dotted line is the Spielzeug average. Past it, Löwe is stronger. Inside it, weaker.
Market
The Löwe market on Amazon at a glance
Shoppers on Amazon Germany searched for Löwe 268K times last year and spent an estimated €45K. The top 5 brands take 90% of clicks. Demand peaks in Aug–Sep–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 268K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €45K a year.
- Searches, last 12 months
- 268K
- Growth, 90 days vs prior 90
- -10.5%
- Conversion, latest week
- 1.3%
- Market size, estimated
- €45Ka year
- Peak month
- August3.0× the quietest month
- Top search term
- löwe92K searches a year
02 · Price
A sale here is worth €13.38.
Listings sell for €13.38 on average, from €6.79 to €21.13. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €13.38 that is €1K to €3K a year per listing.
- Average price
- €13.38under the $15 to $100 sweet spot
- Price range
- €6.79–€21.13
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€3K
- Returns
- 2.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #851 within Plüsch-Spielzeug. It carries 356 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 94%
- Out of stock, average day
- 4.0%
- Average rank
- #851in Plüsch-Spielzeug
- Average rating
- 4.63 starsAmazon Germany average 4.37 stars
- Average reviews
- 356per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Löwe products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Plüsch-Anhänger Löwe Kumba Schaffer 0164 - ca. 12 cm - Niedlicher Schlüsselanhänger & Taschenanhänger mit Karabiner - Weich & hochwertig - Geschenkidee für Kinder & Erwachsene - braun
- Price
- €7.36
- Rating
- 4.8/5
- Reviews
- 283
- Age
- 14y ago

Nici Schlüsselanhänger Löwe Kitan 10 cm Braun
- Price
- €6.79
- Rating
- 4.8/5
- Reviews
- 623
- Age
- 7y ago

Schaffer 4821 Plüsch Löwe Kumba 20 cm Braun
- Price
- €12.28
- Rating
- 4.6/5
- Reviews
- 1,001
- Age
- 15y ago

NICI 48390 Kuscheltier 25 cm Plüschtier für Mädchen Jungen & Babys Flauschiger Stofftier Löwe zum Spielen Sammeln & Kuscheln Gemütliches Schmusetier beige
- Price
- €14.19
- Rating
- 4.6/5
- Reviews
- 273
- Age
- 4y ago

Apricot Lamb Kuscheltier Löwe Plüschtiere für Kinder weiche niedliche Kuscheltier für Baby Mädchen und Jungen Flauschige Plüsch Löwe 20cm
- Price
- €16.43
- Rating
- 4.4/5
- Reviews
- 764
- Age
- 6y ago
Trending
estimated 90-day click momentum
Schlüsselanhänger Talisminis Löwe beige 7cm
- Price
- €6.92
- Rating
- 4.7/5
- Reviews
- 279
- Age
- 3y ago

NICI Kuscheltier Löwe 12cm schlafend im Körbchen - braun - Stofftier aus weichem Plüsch niedliches Plüschtier zum Kuscheln und Spielen für Kinder & Erwachsene tolle Geschenkidee - 62873
- Price
- €10.99
- Rating
- 4.8/5
- Reviews
- 48
- Age
- 7mo ago

Plüsch-Anhänger Löwe Kumba Schaffer 0164 - ca. 12 cm - Niedlicher Schlüsselanhänger & Taschenanhänger mit Karabiner - Weich & hochwertig - Geschenkidee für Kinder & Erwachsene - braun
- Price
- €7.36
- Rating
- 4.8/5
- Reviews
- 283
- Age
- 14y ago

Schaffer 4822 - Plüsch Löwe Kumba - Kuscheltier - Größe (M) 23 cm
- Price
- €16.56
- Rating
- 4.6/5
- Reviews
- 1,001
- Age
- 15y ago

TESSTSY 30 Stück Tierschlüsselanhänger der Karikatur
- Price
- €7.07
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 2y ago
Newest
by launch date
NICI Kuscheltier Löwe 12cm schlafend im Körbchen - braun - Stofftier aus weichem Plüsch niedliches Plüschtier zum Kuscheln und Spielen für Kinder & Erwachsene tolle Geschenkidee - 62873
- Price
- €10.99
- Rating
- 4.8/5
- Reviews
- 48
- Age
- 7mo ago

TESSTSY 30 Stück Tierschlüsselanhänger der Karikatur
- Price
- €7.07
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 2y ago

Steiff Liam Löwe 20 cm Soft Cuddly Friends Kuscheltier Löwe Flauschiges Stofftier zum Spielen & Kuscheln aus kuschelweichem Plüsch für babysanfte Haut waschmaschinenfest
- Price
- €18.92
- Rating
- 4.7/5
- Reviews
- 85
- Age
- 2y ago

Disney Lion King 30 Jahre König der Löwen Mufasa 25cm Plüschtier ab den ersten Lebensmonaten geeignet
- Price
- €13.29
- Rating
- 4.7/5
- Reviews
- 423
- Age
- 2y ago

Schlüsselanhänger Talisminis Löwe beige 7cm
- Price
- €6.92
- Rating
- 4.7/5
- Reviews
- 279
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
87
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
7%
- Schaffer47%
- NICI28%
- Apricot Lamb8%
- Heunec4%
- Steiff3%
- Simba3%
- Open — no brand owns it (4 brands, 7%)
Demand
Löwe search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Löwe search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- löwe92K/yr
- löwe kuscheltier46K/yr
- löwen44K/yr
- kuscheltier löwe35K/yr
- löwen kuscheltier11K/yr
- stofftier löwe7K/yr
- löwe geschenk7K/yr
- plüschtier löwe6K/yr
- nici löwe5K/yr
- löwe stofftier5K/yr
Reviews and returns
What reviews say buyers love and hate about Löwe
We read the reviews and the return reasons for every product selling here.
“Retourniertes Produkt erhalten”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Löwe questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








