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Littlest Pet Shop

Fail

The top 5 brands take 100% of clicks, so Littlest Pet Shop is a Fail.

Flapen Score
38
38 / 100
Ranks 1,462 of 2,084 Spielzeug niches · −5 vs the category median of 43
Market size
€27K/yr225K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
55%top-5 click share · 3 brands · 77 sellers

Flapen Score

Littlest Pet Shop against its category

The dotted line is the Spielzeug average. Past it, Littlest Pet Shop is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Littlest Pet Shop market on Amazon at a glance

Shoppers on Amazon Germany searched for Littlest Pet Shop 225K times last year and spent an estimated €27K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €27K a year.

Searches, last 12 months
225K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
0.5%
Market size, estimated
€27Ka year
Peak month
November2.5× the quietest month
Top search term
littlest pet shop117K searches a year

02 · Price

A sale here is worth €22.79.

Listings sell for €22.79 on average, from €8.70 to €77.68. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €22.79 that is €0 to €2K a year per listing.

Average price
€22.79inside the $15 to $100 sweet spot
Price range
€8.70–€77.68
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

5% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #1,174 within Adventskalender. It carries 396 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
5%
Prime listings
73%
Out of stock, average day
8.2%
Average rank
#1,174in Adventskalender
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
396per listing
Listings tracked
22

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Littlest Pet Shop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 flat

Sellers

77

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 99%

Open market

0%

  • Brand 160%
  • Brand 240%
  • Brand 31%
  • Open — no brand owns it (0%)

Demand

Littlest Pet Shop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25Black Friday '25Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Littlest Pet Shop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • littlest pet shop117K/yr
  • lps50K/yr
  • lps littlest pet shop16K/yr
  • little pet shops14K/yr
  • littlest pet shop figuren10K/yr
  • little pet shop8K/yr
  • pet shop6K/yr
  • littlest pet shop adventskalender5K/yr

Reviews and returns

What reviews say buyers love and hate about Littlest Pet Shop

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
50%of negative reviews mention “Gesamtgröße”
0.4%of orders come back
“Figuren sind klein”
A buyer, on “Gesamtgröße”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Littlest Pet Shop questions

Answered from the same tracked data.