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Lernspiele Ab 3 Jahre

Fail

The top 5 brands take 100% of clicks, so Lernspiele Ab 3 Jahre is a Fail.

Flapen Score
40
40 / 100
Ranks 1,295 of 2,084 Spielzeug niches · −3 vs the category median of 43
Market size
€167K/yr498K searches / yr
90-day growth
-37.4%search demand this quarter
Competition
43%top-5 click share · 4 brands · 169 sellers

Flapen Score

Lernspiele Ab 3 Jahre against its category

The dotted line is the Spielzeug average. Past it, Lernspiele Ab 3 Jahre is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lernspiele Ab 3 Jahre market on Amazon at a glance

Shoppers on Amazon Germany searched for Lernspiele Ab 3 Jahre 498K times last year and spent an estimated €167K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 498K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -37.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €167K a year.

Searches, last 12 months
498K
Growth, 90 days vs prior 90
-37.4%
Conversion, latest week
2.5%
Market size, estimated
€167Ka year
Peak month
December7.5× the quietest month
Top search term
haba spiele ab 3 jahre153K searches a year

02 · Price

A sale here is worth €13.69.

Listings sell for €13.69 on average, from €4.72 to €38.76. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €13.69 that is €7K to €10K a year per listing.

Average price
€13.69under the $15 to $100 sweet spot
Price range
€4.72–€38.76
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
€7K–€10K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #307 within Brettspiele. It carries 2,267 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#307in Brettspiele
Average rating
4.69 starsAmazon Germany average 4.37 stars
Average reviews
2,267per listing
Listings tracked
34

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
42 months

Products

Top Lernspiele Ab 3 Jahre products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

169

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

43%

Top 20: 89%

Open market

0%

  • Brand 164%
  • Brand 232%
  • Brand 34%
  • Brand 41%
  • Open — no brand owns it (0%)

Demand

Lernspiele Ab 3 Jahre search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.5×

Search terms

Top Lernspiele Ab 3 Jahre search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • haba spiele ab 3 jahre153K/yr
  • tempo kleine schnecke spiel88K/yr
  • haba spiele64K/yr
  • haba spiel17K/yr
  • ravensburger spiele ab 327K/yr
  • tempo kleine schnecke20K/yr
  • brettspiel ab 3 jahre20K/yr
  • haba ab 3 jahre13K/yr
  • haba spielzeug11K/yr
  • haba spiele ab 313K/yr

Reviews and returns

What reviews say buyers love and hate about Lernspiele Ab 3 Jahre

We read the reviews and the return reasons for every product selling here.

55%of positive reviews mention “Spaß/Unterhaltungserlebnis”
31%of negative reviews mention “Spaß/Unterhaltungserlebnis”
0.8%of orders come back
“total langweilig”
A buyer, on “Spaß/Unterhaltungserlebnis”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lernspiele Ab 3 Jahre questions

Answered from the same tracked data.