- Flapen Score
- 35 / 100Ranks 1,651 of 2,084 Spielzeug niches · −8 vs the category median of 4335
- Market size
- €36K/yr142K searches / yr
- 90-day growth
- -22.7%search demand this quarter
- Competition
- 81%top-5 click share · 8 brands · 163 sellers
Flapen Score
Lego Zelda against its category
The dotted line is the Spielzeug average. Past it, Lego Zelda is stronger. Inside it, weaker.
Market
The Lego Zelda market on Amazon at a glance
Shoppers on Amazon Germany searched for Lego Zelda 142K times last year and spent an estimated €36K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €36K a year.
- Searches, last 12 months
- 142K
- Growth, 90 days vs prior 90
- -22.7%
- Conversion, latest week
- 0.5%
- Market size, estimated
- €36Ka year
- Peak month
- November2.9× the quietest month
- Top search term
- lego zelda84K searches a year
02 · Price
A sale here is worth €51.20.
Listings sell for €51.20 on average, from €17.54 to €214.59. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At €51.20 that is €5K to €13K a year per listing.
- Average price
- €51.20inside the $15 to $100 sweet spot
- Price range
- €17.54–€214.59
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €5K–€13K
- Returns
- 1.6%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #1,158 within Bau- & Konstruktionsspielzeug. It carries 558 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 6.2%
- Average rank
- #1,158in Bau- & Konstruktionsspielzeug
- Average rating
- 4.33 starsAmazon Germany average 4.37 stars
- Average reviews
- 558per listing
- Listings tracked
- 11
04 · Newcomers
2 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Lego Zelda products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
163
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
6%
- Brand 153%
- Brand 212%
- Brand 311%
- Brand 47%
- Brand 56%
- Brand 64%
- Open — no brand owns it (2 brands, 6%)
Demand
Lego Zelda search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Lego Zelda search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego zelda84K/yr
- zelda lego42K/yr
- zelda lego deku baum4K/yr
- lego zelda ocarina of time2K/yr
- lego zelda deku baum5K/yr
- zelda klemmbausteine5K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Zelda
We read the reviews and the return reasons for every product selling here.
“Lackgesoffen teuer”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Zelda questions
Answered from the same tracked data.








