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Lego Zelda

Fail

Buyers convert on only 0.5% of searches, so Lego Zelda is a Fail.

Flapen Score
35
35 / 100
Ranks 1,651 of 2,084 Spielzeug niches · −8 vs the category median of 43
Market size
€36K/yr142K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
81%top-5 click share · 8 brands · 163 sellers

Flapen Score

Lego Zelda against its category

The dotted line is the Spielzeug average. Past it, Lego Zelda is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Zelda market on Amazon at a glance

Shoppers on Amazon Germany searched for Lego Zelda 142K times last year and spent an estimated €36K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €36K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
0.5%
Market size, estimated
€36Ka year
Peak month
November2.9× the quietest month
Top search term
lego zelda84K searches a year

02 · Price

A sale here is worth €51.20.

Listings sell for €51.20 on average, from €17.54 to €214.59. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At €51.20 that is €5K to €13K a year per listing.

Average price
€51.20inside the $15 to $100 sweet spot
Price range
€17.54–€214.59
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
€5K–€13K
Returns
1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #1,158 within Bau- & Konstruktionsspielzeug. It carries 558 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#1,158in Bau- & Konstruktionsspielzeug
Average rating
4.33 starsAmazon Germany average 4.37 stars
Average reviews
558per listing
Listings tracked
11

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Lego Zelda products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

163

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

6%

  • Brand 153%
  • Brand 212%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (2 brands, 6%)

Demand

Lego Zelda search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Lego Zelda search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego zelda84K/yr
  • zelda lego42K/yr
  • zelda lego deku baum4K/yr
  • lego zelda ocarina of time2K/yr
  • lego zelda deku baum5K/yr
  • zelda klemmbausteine5K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Zelda

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Spaß/Unterhaltungserlebnis”
34%of negative reviews mention “Preis-Leistungs-Verhältnis”
1.6%of orders come back
“Lackgesoffen teuer”
A buyer, on “Preis-Leistungs-Verhältnis”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Lego Zelda questions

Answered from the same tracked data.