Lego Wish
FailThe top 5 brands take 100% of clicks, so Lego Wish is a Fail.
- Flapen Score
- 29 / 100Ranks 1,959 of 2,084 Spielzeug niches · −14 vs the category median of 4329
- Market size
- €3K/yr6K searches / yr
- 90-day growth
- -47.9%search demand this quarter
- Competition
- 82%top-5 click share · 4 brands · 230 sellers
Flapen Score
Lego Wish against its category
The dotted line is the Spielzeug average. Past it, Lego Wish is stronger. Inside it, weaker.
Market
The Lego Wish market on Amazon at a glance
Shoppers on Amazon Germany searched for Lego Wish 6K times last year and spent an estimated €3K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -47.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3K a year.
- Searches, last 12 months
- 6K
- Growth, 90 days vs prior 90
- -47.9%
- Conversion, latest week
- 2.7%
- Market size, estimated
- €3Ka year
- Peak month
- December7.6× the quietest month
- Top search term
- lego wish2K searches a year
02 · Price
A sale here is worth €17.09.
Listings sell for €17.09 on average, from €6.51 to €46.94. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At €17.09 that is €0 to €2K a year per listing.
- Average price
- €17.09inside the $15 to $100 sweet spot
- Price range
- €6.51–€46.94
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 1.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,277 within Bau- & Konstruktionsspielzeug. It carries 917 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1,277in Bau- & Konstruktionsspielzeug
- Average rating
- 4.67 starsAmazon Germany average 4.37 stars
- Average reviews
- 917per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Lego Wish products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LEGO 43224 Disney Wish König Magnificos Schloss Baubares Spielzeug aus dem Wish-Film mit Figuren darunter Asha Dahlia und EIN Stern Mädchen Jungen und Kinder ab 7 Jahren
- Price
- €46.94
- Rating
- 4.5/5
- Reviews
- 282
- Age
- 2y ago

Disney WISH - Asha von Rosas Abenteuerpack Puppe mit ausziehbarem Kleid Schuhen Zubehör langen geflochtenen Haaren für endlosen Stylingspaß für Kinder ab 3 Jahren HPX25
- Price
- €11.76
- Rating
- 4.7/5
- Reviews
- 1,863
- Age
- 2y ago

LEGO 43223 Disney Wish Asha in der Stadt Rosas Wish-Film-Set mit Marktplatz Asha-Minipuppe Valentino als Spielzeug-Ziege und Stern-Figuren Geschenk für Kinder ab 6 Jahren Mädchen und Jungen
- Price
- €13.00
- Rating
- 4.8/5
- Reviews
- 713
- Age
- 2y ago

Mattel Disneys Wish König Magnifico und Königin Amaya von Rosas 2er-Pack posierbare Modepuppen mit abnehmbaren Outfits HRC18
- Price
- €15.03
- Rating
- 4.7/5
- Reviews
- 1,863
- Age
- 2y ago

Wish - Halskette mit Wunschstern
- Price
- €6.51
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 2y ago
Trending
estimated 90-day click momentum
LocoLee Licht Kompatibel mit Lego Disney Wish Ashas Häuschen (Kein LEGO-Set) Led Beleuchtungs Compatible with Lego 43231 Disney Ashas Cottage - Nur Lichter Set
- Price
- €18.47
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Wish - Halskette mit Wunschstern
- Price
- €6.51
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 2y ago

Mattel Disneys Wish König Magnifico und Königin Amaya von Rosas 2er-Pack posierbare Modepuppen mit abnehmbaren Outfits HRC18
- Price
- €15.03
- Rating
- 4.7/5
- Reviews
- 1,863
- Age
- 2y ago

Disney WISH - Asha von Rosas Abenteuerpack Puppe mit ausziehbarem Kleid Schuhen Zubehör langen geflochtenen Haaren für endlosen Stylingspaß für Kinder ab 3 Jahren HPX25
- Price
- €11.76
- Rating
- 4.7/5
- Reviews
- 1,863
- Age
- 2y ago

LEGO 43224 Disney Wish König Magnificos Schloss Baubares Spielzeug aus dem Wish-Film mit Figuren darunter Asha Dahlia und EIN Stern Mädchen Jungen und Kinder ab 7 Jahren
- Price
- €46.94
- Rating
- 4.5/5
- Reviews
- 282
- Age
- 2y ago
Newest
by launch date
LocoLee Licht Kompatibel mit Lego Disney Wish Ashas Häuschen (Kein LEGO-Set) Led Beleuchtungs Compatible with Lego 43231 Disney Ashas Cottage - Nur Lichter Set
- Price
- €18.47
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Disney WISH - Asha von Rosas Abenteuerpack Puppe mit ausziehbarem Kleid Schuhen Zubehör langen geflochtenen Haaren für endlosen Stylingspaß für Kinder ab 3 Jahren HPX25
- Price
- €11.76
- Rating
- 4.7/5
- Reviews
- 1,863
- Age
- 2y ago

LEGO 43224 Disney Wish König Magnificos Schloss Baubares Spielzeug aus dem Wish-Film mit Figuren darunter Asha Dahlia und EIN Stern Mädchen Jungen und Kinder ab 7 Jahren
- Price
- €46.94
- Rating
- 4.5/5
- Reviews
- 282
- Age
- 2y ago

LEGO 43223 Disney Wish Asha in der Stadt Rosas Wish-Film-Set mit Marktplatz Asha-Minipuppe Valentino als Spielzeug-Ziege und Stern-Figuren Geschenk für Kinder ab 6 Jahren Mädchen und Jungen
- Price
- €13.00
- Rating
- 4.8/5
- Reviews
- 713
- Age
- 2y ago

Wish - Halskette mit Wunschstern
- Price
- €6.51
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
230
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
0%
- Mattel44%
- LEGO40%
- Disney's Wish9%
- LocoLee6%
Demand
Lego Wish search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.6×
Search terms
Top Lego Wish search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lego wish2K/yr
- wish puppe1K/yr
- lego disney wish660/yr
- disney wish puppe561/yr
- wish spielzeug880/yr
- wish lego380/yr
- lego wish disney416/yr
Reviews and returns
What reviews say buyers love and hate about Lego Wish
We read the reviews and the return reasons for every product selling here.
“Die Batterien im Batteriefach waren völlig oxidiert und uralt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
7 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Wish questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








