Lego Wednesday

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -51.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €160K a year.

Searches, last 12 months

238K

Growth, 90 days vs prior 90

-51.4%

Conversion, latest week

2.3%

Market size, estimated

€160Ka year

Peak month

November14.1× the quietest month

Top search term

lego wednesday149K searches a year

Listings sell for €28.80 on average, from €15.52 to €66.03. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At €28.80 that is €7K to €14K a year per listing.

Average price

€28.80inside the $15 to $100 sweet spot

Price range

€15.52–€66.03

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

€7K–€14K

Returns

1.2%of orders · Amazon Germany median 1.1%

75% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #1,065 within Bau- & Konstruktionsspielzeug. It carries 702 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

83%

Out of stock, average day

14.3%

Average rank

#1,065in Bau- & Konstruktionsspielzeug

Average rating

4.57 starsAmazon Germany average 4.37 stars

Average reviews

702per listing

Listings tracked

12

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

18 months