Is Lego Tulpen profitable to sell on Amazon Germany?

Flapen scores Lego Tulpen 31 out of 100 on Amazon Germany, a Fail. Shoppers spend €59K a year across 8 tracked products. 2 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew -62.1% in the last 90 days.

How competitive is the Lego Tulpen niche on Amazon Germany?

4 brands and 219 sellers compete in Lego Tulpen on Amazon Germany. The top 5 Lego Tulpen products take 90% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Lego Tulpen?

Lego Tulpen buyers on Amazon Germany complain most about Montage/Installation, Preis-Leistungs-Verhältnis, and Gesamtgröße. An estimated 0.4% of orders come back.

What does it cost to enter the Lego Tulpen niche?

Lego Tulpen sells for €23.74 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €8.36 to €36.78. The average product has 5,124 reviews, the count a new listing must catch up to.

Lego Tulpen

Fail

Demand is soft, at -62.1% this quarter, so Lego Tulpen is a Fail.

Flapen Score: 31
31 / 100Ranks 1,870 of 2,084 Spielzeug niches · −12 vs the category median of 43
Market size: €59K/yr62K searches / yr
90-day growth: -62.1%search demand this quarter
Competition: 90%top-5 click share · 4 brands · 219 sellers

Flapen Score

Lego Tulpen against its category

The dotted line is the Spielzeug average. Past it, Lego Tulpen is stronger. Inside it, weaker.

31Fail

This niche Category average

See the method

Market

The Lego Tulpen market on Amazon at a glance

Shoppers on Amazon Germany searched for Lego Tulpen 62K times last year and spent an estimated €59K. All 4 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -62.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €59K a year.

Searches, last 12 months: 62K
Growth, 90 days vs prior 90: -62.1%
Conversion, latest week: 4.0%
Market size, estimated: €59Ka year
Top search term: lego tulpen47K searches a year

02 · Price

A sale here is worth €23.74.

Listings sell for €23.74 on average, from €8.36 to €36.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At €23.74 that is €6K to €12K a year per listing.

Average price: €23.74inside the $15 to $100 sweet spot
Price range: €8.36–€36.78
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–4K
Units per listing a year: 250–500
Revenue per listing a year: €6K–€12K
Returns: 0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #566 within Bau- & Konstruktionsspielzeug. It carries 5,124 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #566in Bau- & Konstruktionsspielzeug
Average rating: 4.56 starsAmazon Germany average 4.37 stars
Average reviews: 5,124per listing
Listings tracked: 8

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 3
Successful launches: 2Amazon's first-year sales bar
Average brand age: 18 months

Products

Top Lego Tulpen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

219

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Brand 177%
Brand 214%
Brand 35%
Brand 44%
Open — no brand owns it (0%)

Demand

Lego Tulpen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Feb, Mar · busiest ÷ quietest = 7.3× · 7 of 12 months tracked

Search terms

Top Lego Tulpen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

lego tulpen47K/yr -64.9%5.4% conv.
lego blumen tulpen9K/yr -53.6%3.6% conv.
lego lotusblume4K/yr -40.9%3.9% conv.
lego 406472K/yr -41.2%4.2% conv.

Reviews and returns

What reviews say buyers love and hate about Lego Tulpen

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Geschenk Zweck”

23%of negative reviews mention “Montage/Installation”

0.4%of orders come back

“Is bisschen anstrengend aufzubauen”

A buyer, on “Montage/Installation”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Lego Tulpen questions

Answered from the same tracked data.

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