Lego Stranger Things

Shoppers searched for this 610K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -79.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €294K a year.

Searches, last 12 months

610K

Growth, 90 days vs prior 90

-79.7%

Conversion, latest week

0.8%

Market size, estimated

€294Ka year

Top search term

stranger things lego241K searches a year

Listings sell for €61.06 on average, from €10.82 to €470.30. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €61.06 that is €6K to €15K a year per listing.

Average price

€61.06inside the $15 to $100 sweet spot

Price range

€10.82–€470.30

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

€6K–€15K

Returns

0.9%of orders · Amazon Germany median 1.1%

38% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #1,188 within Bau- & Konstruktionsspielzeug. It carries 444 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

38%

Prime listings

85%

Out of stock, average day

7.4%

Average rank

#1,188in Bau- & Konstruktionsspielzeug

Average rating

4.16 starsAmazon Germany average 4.37 stars

Average reviews

444per listing

Listings tracked

13

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

28 months