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Lego Stadion

Fail

Demand is soft, at -30.9% this quarter, so Lego Stadion is a Fail.

Flapen Score
39
39 / 100
Ranks 1,368 of 2,084 Spielzeug niches · −4 vs the category median of 43
Market size
€88K/yr167K searches / yr
90-day growth
-30.9%search demand this quarter
Competition
74%top-5 click share · 8 brands · 209 sellers

Flapen Score

Lego Stadion against its category

The dotted line is the Spielzeug average. Past it, Lego Stadion is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Stadion market on Amazon at a glance

Shoppers on Amazon Germany searched for Lego Stadion 167K times last year and spent an estimated €88K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €88K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
-30.9%
Conversion, latest week
2.2%
Market size, estimated
€88Ka year
Peak month
December5.6× the quietest month
Top search term
bundesliga94K searches a year

02 · Price

A sale here is worth €23.47.

Listings sell for €23.47 on average, from €3.94 to €44.83. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At €23.47 that is €6K to €12K a year per listing.

Average price
€23.47inside the $15 to $100 sweet spot
Price range
€3.94–€44.83
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
€6K–€12K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #514 within Ferngesteuerte Spielzeuge & Zubehör. It carries 1,046 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#514in Ferngesteuerte Spielzeuge & Zubehör
Average rating
4.31 starsAmazon Germany average 4.37 stars
Average reviews
1,046per listing
Listings tracked
18

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Lego Stadion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

209

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

3%

  • Brand 150%
  • Brand 224%
  • Brand 310%
  • Brand 48%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Lego Stadion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 5.6×

Search terms

Top Lego Stadion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bundesliga94K/yr
  • monopoly fussball19K/yr
  • bundesliga spiel7K/yr
  • monopoly bundesliga8K/yr
  • monopoly fussball edition4K/yr
  • monopoly fußball4K/yr
  • carrera fussball5K/yr
  • carrera bundesliga8K/yr
  • carrera rc fussball set5K/yr
  • carrera fussball set9K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Stadion

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Spaß/Unterhaltungserlebnis”
20%of negative reviews mention “Qualität insgesamt”
1.5%of orders come back
“Leider unterste Qualitätsstufe”
A buyer, on “Qualität insgesamt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Lego Stadion questions

Answered from the same tracked data.