Lego Platte Grau
FailDemand is soft, at -36.4% this quarter, so Lego Platte Grau is a Fail.
- Flapen Score
- 46 / 100Top 38% of 2,084 Spielzeug niches · +3 vs the category median of 4346
- Market size
- €582K/yr653K searches / yr
- 90-day growth
- -36.4%search demand this quarter
- Competition
- 63%top-5 click share · 12 brands · 196 sellers
Flapen Score
Lego Platte Grau against its category
The dotted line is the Spielzeug average. Past it, Lego Platte Grau is stronger. Inside it, weaker.
Market
The Lego Platte Grau market on Amazon at a glance
Shoppers on Amazon Germany searched for Lego Platte Grau 653K times last year and spent an estimated €582K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 653K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -36.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €582K a year.
- Searches, last 12 months
- 653K
- Growth, 90 days vs prior 90
- -36.4%
- Conversion, latest week
- 7.1%
- Market size, estimated
- €582Ka year
- Peak month
- December3.8× the quietest month
- Top search term
- lego platten225K searches a year
02 · Price
A sale here is worth €12.52.
Listings sell for €12.52 on average, from €5.17 to €25.78. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At €12.52 that is €25K to €31K a year per listing.
- Average price
- €12.52under the $15 to $100 sweet spot
- Price range
- €5.17–€25.78
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- €25K–€31K
- Returns
- 0.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #182 within Bau- & Konstruktionsspielzeug. It carries 2,286 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #182in Bau- & Konstruktionsspielzeug
- Average rating
- 4.56 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,286per listing
- Listings tracked
- 24
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Lego Platte Grau products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
196
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
63%
Top 20: 96%
Open market
8%
- Brand 158%
- Brand 217%
- Brand 36%
- Brand 45%
- Brand 53%
- Brand 62%
- Open — no brand owns it (6 brands, 8%)
Demand
Lego Platte Grau search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Lego Platte Grau search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego platten225K/yr
- lego platte109K/yr
- lego platten groß 48x4863K/yr
- lego bauplatte49K/yr
- lego grundplatte33K/yr
- legoplatten24K/yr
- lego platten groß15K/yr
- lego baseplate13K/yr
- lego bauplatten14K/yr
- lego classic platte15K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Platte Grau
We read the reviews and the return reasons for every product selling here.
“Teuer”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Platte Grau questions
Answered from the same tracked data.








