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Lego Platte Grau

Fail

Demand is soft, at -36.4% this quarter, so Lego Platte Grau is a Fail.

Flapen Score
46
46 / 100
Top 38% of 2,084 Spielzeug niches · +3 vs the category median of 43
Market size
€582K/yr653K searches / yr
90-day growth
-36.4%search demand this quarter
Competition
63%top-5 click share · 12 brands · 196 sellers

Flapen Score

Lego Platte Grau against its category

The dotted line is the Spielzeug average. Past it, Lego Platte Grau is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Platte Grau market on Amazon at a glance

Shoppers on Amazon Germany searched for Lego Platte Grau 653K times last year and spent an estimated €582K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 653K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -36.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €582K a year.

Searches, last 12 months
653K
Growth, 90 days vs prior 90
-36.4%
Conversion, latest week
7.1%
Market size, estimated
€582Ka year
Peak month
December3.8× the quietest month
Top search term
lego platten225K searches a year

02 · Price

A sale here is worth €12.52.

Listings sell for €12.52 on average, from €5.17 to €25.78. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At €12.52 that is €25K to €31K a year per listing.

Average price
€12.52under the $15 to $100 sweet spot
Price range
€5.17–€25.78
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
€25K–€31K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #182 within Bau- & Konstruktionsspielzeug. It carries 2,286 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#182in Bau- & Konstruktionsspielzeug
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
2,286per listing
Listings tracked
24

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Lego Platte Grau products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 flat

Sellers

196

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

63%

Top 20: 96%

Open market

8%

  • Brand 158%
  • Brand 217%
  • Brand 36%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (6 brands, 8%)

Demand

Lego Platte Grau search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Lego Platte Grau search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego platten225K/yr
  • lego platte109K/yr
  • lego platten groß 48x4863K/yr
  • lego bauplatte49K/yr
  • lego grundplatte33K/yr
  • legoplatten24K/yr
  • lego platten groß15K/yr
  • lego baseplate13K/yr
  • lego bauplatten14K/yr
  • lego classic platte15K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Platte Grau

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
26%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.8%of orders come back
“Teuer”
A buyer, on “Preis-Leistungs-Verhältnis”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lego Platte Grau questions

Answered from the same tracked data.