Is Lego Piraten profitable to sell on Amazon Germany?

Flapen scores Lego Piraten 52 out of 100 on Amazon Germany, a Maybe. Shoppers spend €731K a year across 46 tracked products. 6 of the 10 products launched in the last year cleared the first-year sales bar. Search demand grew -21.4% in the last 90 days.

How competitive is the Lego Piraten niche on Amazon Germany?

11 brands and 485 sellers compete in Lego Piraten on Amazon Germany. The top 5 Lego Piraten products take 34% of clicks, and the top 5 brands take 95%.

What do buyers complain about in Lego Piraten?

Lego Piraten buyers on Amazon Germany complain most about Montage/Installation, Preis-Leistungs-Verhältnis, and Qualität insgesamt. An estimated 0.9% of orders come back.

When does demand for Lego Piraten peak?

Search demand for Lego Piraten on Amazon Germany peaks in Mar–Nov–Dec, and the busiest month runs 2.1× the quietest.

What does it cost to enter the Lego Piraten niche?

Lego Piraten sells for €58.72 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €5.41 to €316.35. The average product has 680 reviews, the count a new listing must catch up to.

Lego Piraten

Maybe

An estimated 0.9% of orders come back. But the top 5 brands take 95% of clicks, so Lego Piraten is a Maybe.

Filters High Price

Flapen Score: 52
52 / 100Top 17% of 2,084 Spielzeug niches · +9 vs the category median of 43
Market size: €731K/yr616K searches / yr
90-day growth: -21.4%search demand this quarter
Competition: 34%top-5 click share · 11 brands · 485 sellers

Flapen Score

Lego Piraten against its category

The dotted line is the Spielzeug average. Past it, Lego Piraten is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Lego Piraten market on Amazon at a glance

Shoppers on Amazon Germany searched for Lego Piraten 616K times last year and spent an estimated €731K. The top 5 brands take 95% of clicks. Demand peaks in Mar–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 616K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €731K a year.

Searches, last 12 months: 616K
Growth, 90 days vs prior 90: -21.4%
Conversion, latest week: 2.0%
Market size, estimated: €731Ka year
Peak month: November2.1× the quietest month
Top search term: playmobil piraten222K searches a year

02 · Price

A sale here is worth €58.72.

Listings sell for €58.72 on average, from €5.41 to €316.35. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €58.72 that is €6K to €15K a year per listing.

Average price: €58.72inside the $15 to $100 sweet spot
Price range: €5.41–€316.35
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 10K–13K
Units per listing a year: 100–250
Revenue per listing a year: €6K–€15K
Returns: 0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #1,381 within Bau- & Konstruktionsspielzeug. It carries 680 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings: 61%
Prime listings: 87%
Out of stock, average day: 6.0%
Average rank: #1,381in Bau- & Konstruktionsspielzeug
Average rating: 4.49 starsAmazon Germany average 4.37 stars
Average reviews: 680per listing
Listings tracked: 46

04 · Newcomers

6 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 10
Successful launches: 6Amazon's first-year sales bar
Average brand age: 31 months

Products

Top Lego Piraten products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

11 falling

Sellers

485

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

34%

Top 20: 77%

Open market

Brand 156%
Brand 229%
Brand 35%
Brand 42%
Brand 52%
Brand 61%
Open — no brand owns it (5 brands, 3%)

Demand

Lego Piraten search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Lego Piraten search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

playmobil piraten222K/yr -27.2%2.4% conv.
lego piraten108K/yr -21.3%0.6% conv.
lego piratenschiff100K/yr -10.7%1.1% conv.
playmobil pirat27K/yr -13.1%2.1% conv.
playmobil pirates32K/yr -25.8%2.2% conv.
piraten playmobil24K/yr -17.4%3.4% conv.
lego pirat13K/yr -16.4%0.8% conv.
piraten lego11K/yr -13.1%0.8% conv.
piratenschiff lego15K/yr -27.8%1.4% conv.
lego pirates10K/yr -21.1%0.2% conv.

Reviews and returns

What reviews say buyers love and hate about Lego Piraten

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Spaß/Unterhaltungserlebnis”

25%of negative reviews mention “Montage/Installation”

0.9%of orders come back

“Etwas tricky im Aufbau”

A buyer, on “Montage/Installation”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Lego Piraten questions

Answered from the same tracked data.

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