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Lego Optimus Prime

Fail

Demand is soft, at -31.4% this quarter, so Lego Optimus Prime is a Fail.

Flapen Score
44
44 / 100
Top 46% of 2,084 Spielzeug niches · +1 vs the category median of 43
Market size
€48K/yr186K searches / yr
90-day growth
-31.4%search demand this quarter
Competition
41%top-5 click share · 14 brands · 357 sellers

Flapen Score

Lego Optimus Prime against its category

The dotted line is the Spielzeug average. Past it, Lego Optimus Prime is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Optimus Prime market on Amazon at a glance

Shoppers on Amazon Germany searched for Lego Optimus Prime 186K times last year and spent an estimated €48K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €48K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
-31.4%
Conversion, latest week
0.8%
Market size, estimated
€48Ka year
Peak month
December3.9× the quietest month
Top search term
lego roboter126K searches a year

02 · Price

A sale here is worth €30.37.

Listings sell for €30.37 on average, from €9.02 to €58.87. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €30.37 that is €0 to €3K a year per listing.

Average price
€30.37inside the $15 to $100 sweet spot
Price range
€9.02–€58.87
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #266 within Bau- & Konstruktionsspielzeug. It carries 863 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#266in Bau- & Konstruktionsspielzeug
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
863per listing
Listings tracked
39

04 · Newcomers

6 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
6Amazon's first-year sales bar
Average brand age
32 months

Products

Top Lego Optimus Prime products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

357

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

41%

Top 20: 81%

Open market

13%

  • Brand 151%
  • Brand 212%
  • Brand 39%
  • Brand 48%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (8 brands, 13%)

Demand

Lego Optimus Prime search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Lego Optimus Prime search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego roboter126K/yr
  • lego robot12K/yr
  • roboter lego12K/yr
  • lego technic roboter11K/yr
  • lego robotics8K/yr
  • klemmbausteine roboter7K/yr
  • lego technik roboter10K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Optimus Prime

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Spaß/Unterhaltungserlebnis”
20%of negative reviews mention “Montage/Installation”
1.1%of orders come back
“Anspruchsvoll im Zusammenbau”
A buyer, on “Montage/Installation”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lego Optimus Prime questions

Answered from the same tracked data.