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Lego Krankenhaus

Fail

The top 5 brands take 100% of clicks, so Lego Krankenhaus is a Fail.

Flapen Score
35
35 / 100
Ranks 1,651 of 2,084 Spielzeug niches · −8 vs the category median of 43
Market size
€190K/yr232K searches / yr
90-day growth
-31.8%search demand this quarter
Competition
74%top-5 click share · 5 brands · 250 sellers

Flapen Score

Lego Krankenhaus against its category

The dotted line is the Spielzeug average. Past it, Lego Krankenhaus is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Krankenhaus market on Amazon at a glance

Shoppers on Amazon Germany searched for Lego Krankenhaus 232K times last year and spent an estimated €190K. All 5 brands take every click. Demand peaks in Apr–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -31.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €190K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
-31.8%
Conversion, latest week
1.6%
Market size, estimated
€190Ka year
Peak month
November3.3× the quietest month
Top search term
lego flughafen65K searches a year

02 · Price

A sale here is worth €52.08.

Listings sell for €52.08 on average, from €11.72 to €148.85. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €52.08 that is €13K to €26K a year per listing.

Average price
€52.08inside the $15 to $100 sweet spot
Price range
€11.72–€148.85
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€13K–€26K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,337 within Bau- & Konstruktionsspielzeug. It carries 1,573 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#1,337in Bau- & Konstruktionsspielzeug
Average rating
4.59 starsAmazon Germany average 4.37 stars
Average reviews
1,573per listing
Listings tracked
14

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
29 months

Products

Top Lego Krankenhaus products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

250

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 25%
  • Brand 35%
  • Brand 42%
  • Brand 52%

Demand

Lego Krankenhaus search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Lego Krankenhaus search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego flughafen65K/yr
  • lego krankenhaus47K/yr
  • lego krankenwagen33K/yr
  • lego city flughafen18K/yr
  • lego city krankenhaus16K/yr
  • lego flughafen city9K/yr
  • lego rettungswagen12K/yr
  • flughafen lego7K/yr
  • lego city krankenwagen8K/yr
  • lego airport5K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Krankenhaus

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Geschenk Zweck”
20%of negative reviews mention “Montage/Installation”
0.9%of orders come back
“der Bau ist unmöglich.”
A buyer, on “Montage/Installation”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lego Krankenhaus questions

Answered from the same tracked data.