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Lego Kran

brand-locked demand (top 5 brands take 100% of clicks) — Lego Kran doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 1,212 of 2,084 Spielzeug niches · −2 vs the category median of 43

Market size 59Growth 4Conversion 10Competition 71Returns 95Price range 10Avg price 45Brand share 0Review moat 67Quality gap 38
This niche Category average · 2,084 niches

Is Lego Kran profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Lego Kran is a €483K/yr Amazon Germany market (289K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Lego Kran: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -41.3% over the last 90 days and 0.8% of searches end in a purchase.

€483K

revenue / yr

Units sold / yr3K
Search volume / yr-41.3%289K
Conversion rate0.8%
Avg price€206.12

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 374
Top-5 product click share42%
Open market0%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 34 products

Sponsored placement65%
New entrants (1y)9· 3 succeeded
Avg rating4.5★
Avg reviews823

Top Lego Kran products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

€0€19K€39K€58K€77K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

4 rising

Sellers

374

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

42%

Top 20: 84%

Open market

0%

  • LEGO52%
  • Mould King45%
  • BRICK Flip2%
  • DOYAY1%
  • Open — no brand owns it (0%)

Lego Kran demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume289KCVR0.8%Products34Brands4Top 5 Brands100%OOS Rate6.1%Rating4.5★Reviews823Avg BSR#2,451
18K13KSpike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26

Top Lego Kran search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lego kran76K/yr
  • lego technic kran75K/yr
  • mould king kran42K/yr
  • lego radlader15K/yr
  • lego technik kran10K/yr
  • klemmbausteine kran9K/yr
  • lego city kran10K/yr
  • lego technic radlader11K/yr
  • lego technic kran groß7K/yr
  • kran lego5K/yr

What reviews say buyers love and hate about Lego Kran

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Qualität insgesamt19%

Super Produkt

Montage/Installation15%

Der Aufbau ist dank der verständlichen Anleitung sowie der Unterstützung durch die LEGO Builder App auch für Kinder gut machbar

Spaß/Unterhaltungserlebnis11%

Der macht Alle Kinder Happy

Geschenk Zweck11%

Super Geschenk

Preis-Leistungs-Verhältnis10%

ad un prezzo ultra conveniente su amazon

What buyers complain about

75% of reviews
Gleichgewicht/Stabilität21%

Leider etwas instabil

Preis-Leistungs-Verhältnis18%

der Spaß wird mir ganz so teuer für diese Teile Ersatzteile muss ich ja auch etwas bezahlen das waren dann im Endeeffekt auch fast 30 € Ich musste es leider zurückschicken

Montage/Installation14%

habe in allerdings noch nicht zusammengebaut.

beworben Vs Tatsächliches Produkt7%

Reklamation

Funktionalität insgesamt6%

Aber es gibt verschiedene Probleme mit den Funktionen

Lego Kran return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defekt Material/Teile
19%
2Geschenk Zweck
16%
3Preis-Leistungs-Verhältnis
15%
4Gesamtgröße
9%
5Produktzustand
9%

Common Lego Kran questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lego Kran 41/100 on Amazon Germany — Skip it. The niche generates €483K/yr across 34 tracked products. 3 of 9 products launched in the last 360 days are still selling. Search demand moved -41.3% over the last 90 days.
Lego Kran buyers on Amazon Germany complain most about Gleichgewicht/Stabilität, Preis-Leistungs-Verhältnis, Montage/Installation, the themes mined from the niche's reviews. Its return rate is 0.9%.