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Lego Kran

Fail

The top 5 brands take 100% of clicks, so Lego Kran is a Fail.

Flapen Score
41
41 / 100
Ranks 1,212 of 2,084 Spielzeug niches · −2 vs the category median of 43
Market size
€483K/yr289K searches / yr
90-day growth
-41.3%search demand this quarter
Competition
42%top-5 click share · 4 brands · 374 sellers

Flapen Score

Lego Kran against its category

The dotted line is the Spielzeug average. Past it, Lego Kran is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Kran market on Amazon at a glance

Shoppers on Amazon Germany searched for Lego Kran 289K times last year and spent an estimated €483K. All 4 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -41.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €483K a year.

Searches, last 12 months
289K
Growth, 90 days vs prior 90
-41.3%
Conversion, latest week
0.8%
Market size, estimated
€483Ka year
Top search term
lego kran76K searches a year

02 · Price

A sale here is worth €206.12.

Listings sell for €206.12 on average, from €9.69 to €821.05. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €206.12 that is €0 to €21K a year per listing.

Average price
€206.12above the $15 to $100 sweet spot
Price range
€9.69–€821.05
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€21K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #2,451 within Bau- & Konstruktionsspielzeug. It carries 823 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
68%
Out of stock, average day
6.1%
Average rank
#2,451in Bau- & Konstruktionsspielzeug
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
823per listing
Listings tracked
34

04 · Newcomers

3 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Lego Kran products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 rising

Sellers

374

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

42%

Top 20: 84%

Open market

0%

  • Brand 152%
  • Brand 245%
  • Brand 32%
  • Brand 41%
  • Open — no brand owns it (0%)

Demand

Lego Kran search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 5.7× · 11 of 12 months tracked

Search terms

Top Lego Kran search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego kran76K/yr
  • lego technic kran75K/yr
  • mould king kran42K/yr
  • lego radlader15K/yr
  • lego technik kran10K/yr
  • klemmbausteine kran9K/yr
  • lego city kran10K/yr
  • lego technic radlader11K/yr
  • lego technic kran groß7K/yr
  • kran lego5K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Kran

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Gleichgewicht/Stabilität”
0.9%of orders come back
“Leider etwas instabil”
A buyer, on “Gleichgewicht/Stabilität”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lego Kran questions

Answered from the same tracked data.