Lego Japan

Shoppers searched for this 589K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -34.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €447K a year.

Searches, last 12 months

589K

Growth, 90 days vs prior 90

-34.9%

Conversion, latest week

1.4%

Market size, estimated

€447Ka year

Peak month

December20.4× the quietest month

Top search term

lego art202K searches a year

Listings sell for €55.73 on average, from €9.71 to €125.82. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €55.73 that is €6K to €14K a year per listing.

Average price

€55.73inside the $15 to $100 sweet spot

Price range

€9.71–€125.82

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

€6K–€14K

Returns

0.8%of orders · Amazon Germany median 1.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #300 within Bau- & Konstruktionsspielzeug. It carries 5,209 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#300in Bau- & Konstruktionsspielzeug

Average rating

4.75 starsAmazon Germany average 4.37 stars

Average reviews

5,209per listing

Listings tracked

20

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

24 months