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Lego Hund

Fail

The top 5 brands take 98% of clicks, so Lego Hund is a Fail.

Flapen Score
41
41 / 100
Ranks 1,212 of 2,084 Spielzeug niches · −2 vs the category median of 43
Market size
€97K/yr231K searches / yr
90-day growth
-35.9%search demand this quarter
Competition
44%top-5 click share · 7 brands · 373 sellers

Flapen Score

Lego Hund against its category

The dotted line is the Spielzeug average. Past it, Lego Hund is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Hund market on Amazon at a glance

Shoppers on Amazon Germany searched for Lego Hund 231K times last year and spent an estimated €97K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €97K a year.

Searches, last 12 months
231K
Growth, 90 days vs prior 90
-35.9%
Conversion, latest week
1.8%
Market size, estimated
€97Ka year
Peak month
December4.3× the quietest month
Top search term
lego hund77K searches a year

02 · Price

A sale here is worth €23.66.

Listings sell for €23.66 on average, from €3.31 to €91.51. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €23.66 that is €0 to €2K a year per listing.

Average price
€23.66inside the $15 to $100 sweet spot
Price range
€3.31–€91.51
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #389 within Bau- & Konstruktionsspielzeug. It carries 1,835 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
94%
Out of stock, average day
1.9%
Average rank
#389in Bau- & Konstruktionsspielzeug
Average rating
4.64 starsAmazon Germany average 4.37 stars
Average reviews
1,835per listing
Listings tracked
35

04 · Newcomers

12 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
12Amazon's first-year sales bar
Average brand age
22 months

Products

Top Lego Hund products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

373

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

44%

Top 20: 83%

Open market

1%

  • Brand 188%
  • Brand 24%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Lego Hund search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Lego Hund search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego hund77K/yr
  • lego tiere figuren39K/yr
  • lego vogel25K/yr
  • lego tier19K/yr
  • lego creator tiere14K/yr
  • lego hunde24K/yr
  • lego vögel10K/yr
  • lego tiere set6K/yr
  • lego tiere ab 6 jahre5K/yr
  • lego creatir5K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Hund

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Geschenk Zweck”
17%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.7%of orders come back
“Leider viel zu teuer gekauft”
A buyer, on “Preis-Leistungs-Verhältnis”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lego Hund questions

Answered from the same tracked data.