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Lego Hafen

Fail

The top 5 products take 100% of clicks, so Lego Hafen is a Fail.

Flapen Score
33
33 / 100
Ranks 1,783 of 2,084 Spielzeug niches · −10 vs the category median of 43
Market size
€63K/yr39K searches / yr
90-day growth
-40.1%search demand this quarter
Competition
100%top-5 click share · 2 brands · 169 sellers

Flapen Score

Lego Hafen against its category

The dotted line is the Spielzeug average. Past it, Lego Hafen is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Hafen market on Amazon at a glance

Shoppers on Amazon Germany searched for Lego Hafen 39K times last year and spent an estimated €63K. All 2 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -40.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €63K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-40.1%
Conversion, latest week
2.6%
Market size, estimated
€63Ka year
Top search term
lego hafen20K searches a year

02 · Price

A sale here is worth €61.49.

Listings sell for €61.49 on average, from €32.24 to €98.96. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At €61.49 that is €6K to €15K a year per listing.

Average price
€61.49inside the $15 to $100 sweet spot
Price range
€32.24–€98.96
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
€6K–€15K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #2,690 within Bau- & Konstruktionsspielzeug. It carries 351 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
60%
Out of stock, average day
14.3%
Average rank
#2,690in Bau- & Konstruktionsspielzeug
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
351per listing
Listings tracked
5

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
23 months

Products

Top Lego Hafen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

169

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 214%

Demand

Lego Hafen search demand

Weekly searches over the year. Pick a range.

500300Spike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Lego Hafen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego hafen20K/yr
  • lego city hafen8K/yr
  • lego 604225K/yr
  • lego hafen mit frachtschiff6K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Hafen

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Spaß/Unterhaltungserlebnis”
20%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.8%of orders come back
“sehr teuer”
A buyer, on “Preis-Leistungs-Verhältnis”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Lego Hafen questions

Answered from the same tracked data.