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Lego Gitarre

Fail

Shoppers spend an estimated $9K a year here, so Lego Gitarre is a Fail.

Flapen Score
31
31 / 100
Ranks 1,870 of 2,084 Spielzeug niches · −12 vs the category median of 43
Market size
€9K/yr29K searches / yr
90-day growth
-38.0%search demand this quarter
Competition
68%top-5 click share · 10 brands · 190 sellers

Flapen Score

Lego Gitarre against its category

The dotted line is the Spielzeug average. Past it, Lego Gitarre is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Gitarre market on Amazon at a glance

Shoppers on Amazon Germany searched for Lego Gitarre 29K times last year and spent an estimated €9K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -38.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €9K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-38.0%
Conversion, latest week
0.6%
Market size, estimated
€9Ka year
Peak month
December5.5× the quietest month
Top search term
lego gitarre17K searches a year

02 · Price

A sale here is worth €55.21.

Listings sell for €55.21 on average, from €9.52 to €268.30. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €55.21 that is €0 to €6K a year per listing.

Average price
€55.21inside the $15 to $100 sweet spot
Price range
€9.52–€268.30
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€6K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #1,319 within Bau- & Konstruktionsspielzeug. It carries 1,151 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
83%
Out of stock, average day
1.7%
Average rank
#1,319in Bau- & Konstruktionsspielzeug
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
1,151per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Lego Gitarre products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

190

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

6%

  • Brand 168%
  • Brand 213%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (4 brands, 6%)

Demand

Lego Gitarre search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Lego Gitarre search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego gitarre17K/yr
  • lego musik11K/yr
  • lego fender1K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Gitarre

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Geschenk Zweck”
28%of negative reviews mention “Gesamtgröße”
0.9%of orders come back
“Passt nicht”
A buyer, on “Gesamtgröße”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lego Gitarre questions

Answered from the same tracked data.