Skip to content

Lego Ghostbusters

brand-locked demand (top 5 brands take 98% of clicks) — Lego Ghostbusters doesn't clear our bar today.

Flapen Score

24
Skip it

Ranks 2,049 of 2,084 Spielzeug niches · −19 vs the category median of 43

Market size 9Growth 6Conversion 6Competition 19Returns 92Price range 8Avg price 61Brand share 5Review moat 40Quality gap 35
This niche Category average · 2,084 niches

Is Lego Ghostbusters profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Lego Ghostbusters is a €36K/yr Amazon Germany market (57K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 24/100.

Lego Ghostbusters: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -38.0% over the last 90 days and 0.4% of searches end in a purchase.

€36K

revenue / yr

Units sold / yr500
Search volume / yr-38.0%57K
Conversion rate0.4%
Avg price€141.69

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 303
Top-5 product click share77%
Open market2%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement57%
New entrants (1y)3· 2 succeeded
Avg rating4.5★
Avg reviews2,540

Top Lego Ghostbusters products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

€0€4K€7K€11K€14K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

303

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • LEGO71%
  • Mould King20%
  • BRIKSMAX3%
  • Numskull2%
  • onederbkk2%
  • Revell2%
  • Open — no brand owns it (0%)

Lego Ghostbusters demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume57KCVR0.4%Products14Brands6Top 5 Brands98%OOS Rate5.0%Rating4.5★Reviews2,540Avg BSR#2,181
5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.5×

Top Lego Ghostbusters search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lego ghostbusters33K/yr
  • ghostbusters lego10K/yr
  • lego ecto 15K/yr
  • lego ghostbusters auto1K/yr
  • ghostbusters lego auto1K/yr
  • ecto 1 lego1K/yr
  • lego 102741K/yr
  • lego ghostbusters ecto-13K/yr
  • ghostbusters logo872/yr

What reviews say buyers love and hate about Lego Ghostbusters

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Design insgesamt17%

Besonders gefallen haben mir die realistischen Designelemente, die das Fahrzeug sofort erkennbar machen

Sammlungsobjekte14%

Super Lego

Qualität insgesamt12%

Super Produkt

Preis-Leistungs-Verhältnis12%

Preis-/Leitung super, trotz Lego

Spaß/Unterhaltungserlebnis9%

Macht Spaß

What buyers complain about

67% of reviews
Preis-Leistungs-Verhältnis14%

doppelt so teuer wie angemessen

Druckqualität13%

-Prints sind nicht mittig

Montage/Installation10%

Habe ich noch nicht zusammengebaut

Qualität insgesamt8%

Nicht das beste Modell

Farbe5%

- farbe passt nicht

Lego Ghostbusters return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geschenk Zweck
26%
2Defekt Material/Teile
22%
3Preis-Leistungs-Verhältnis
10%
4beworben Vs Tatsächliches Produkt
10%
5Gesamtgröße
6%

Common Lego Ghostbusters questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lego Ghostbusters 24/100 on Amazon Germany — Skip it. The niche generates €36K/yr across 14 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -38.0% over the last 90 days.
Search demand for Lego Ghostbusters on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 4.5× the quietest.