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Lego Gameboy

Fail

Demand is soft, at -53.5% this quarter, so Lego Gameboy is a Fail.

Flapen Score
42
42 / 100
Ranks 1,131 of 2,084 Spielzeug niches · −1 vs the category median of 43
Market size
€615K/yr420K searches / yr
90-day growth
-53.5%search demand this quarter
Competition
100%top-5 click share · 3 brands · 103 sellers

Flapen Score

Lego Gameboy against its category

The dotted line is the Spielzeug average. Past it, Lego Gameboy is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Gameboy market on Amazon at a glance

Shoppers on Amazon Germany searched for Lego Gameboy 420K times last year and spent an estimated €615K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 420K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -53.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €615K a year.

Searches, last 12 months
420K
Growth, 90 days vs prior 90
-53.5%
Conversion, latest week
5.5%
Market size, estimated
€615Ka year
Peak month
October18.9× the quietest month
Top search term
lego gameboy373K searches a year

02 · Price

A sale here is worth €26.81.

Listings sell for €26.81 on average, from €19.49 to €39.81. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 8,000 to 10,000 of them. At €26.81 that is €214K to €268K a year per listing.

Average price
€26.81inside the $15 to $100 sweet spot
Price range
€19.49–€39.81
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
8,000–10,000
Revenue per listing a year
€214K–€268K
Returns
1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Bau- & Konstruktionsspielzeug. It carries 1,205 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#41in Bau- & Konstruktionsspielzeug
Average rating
4.40 starsAmazon Germany average 4.37 stars
Average reviews
1,205per listing
Listings tracked
3

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
22 months

Products

Top Lego Gameboy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3

Sellers

103

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 190%
  • Brand 25%
  • Brand 35%

Demand

Lego Gameboy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Black Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 18.9×

Reviews and returns

What reviews say buyers love and hate about Lego Gameboy

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Sammlungsobjekte”
31%of negative reviews mention “Preis-Leistungs-Verhältnis”
1.8%of orders come back
“Die anfängliche UVP von 80€ ist es aber tatsächlich nicht Wert”
A buyer, on “Preis-Leistungs-Verhältnis”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lego Gameboy questions

Answered from the same tracked data.