Lego Friends

Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.9M a year.

Searches, last 12 months

4.3M

Growth, 90 days vs prior 90

-27.1%

Conversion, latest week

1.8%

Market size, estimated

€1.9Ma year

Top search term

lego friends2.0M searches a year

Listings sell for €25.00 on average, from €5.90 to €94.42. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At €25.00 that is €13K to €19K a year per listing.

Average price

€25.00inside the $15 to $100 sweet spot

Price range

€5.90–€94.42

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

60K–80K

Units per listing a year

500–750

Revenue per listing a year

€13K–€19K

Returns

0.7%of orders · Amazon Germany median 1.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #504 within Bau- & Konstruktionsspielzeug. It carries 885 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

6.6%

Average rank

#504in Bau- & Konstruktionsspielzeug

Average rating

4.66 starsAmazon Germany average 4.37 stars

Average reviews

885per listing

Listings tracked

70

41 products launched here in the last 12 months. 35 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

41

Successful launches

35Amazon's first-year sales bar

Average brand age

29 months