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Lego Flugzeug

Fail

Demand is soft, at -27.5% this quarter, so Lego Flugzeug is a Fail.

Flapen Score
49
49 / 100
Top 26% of 2,084 Spielzeug niches · +6 vs the category median of 43
Market size
€311K/yr516K searches / yr
90-day growth
-27.5%search demand this quarter
Competition
48%top-5 click share · 11 brands · 356 sellers

Flapen Score

Lego Flugzeug against its category

The dotted line is the Spielzeug average. Past it, Lego Flugzeug is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Flugzeug market on Amazon at a glance

Shoppers on Amazon Germany searched for Lego Flugzeug 516K times last year and spent an estimated €311K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 516K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €311K a year.

Searches, last 12 months
516K
Growth, 90 days vs prior 90
-27.5%
Conversion, latest week
1.8%
Market size, estimated
€311Ka year
Peak month
December4.1× the quietest month
Top search term
lego flugzeug287K searches a year

02 · Price

A sale here is worth €34.02.

Listings sell for €34.02 on average, from €6.20 to €105.71. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €34.02 that is €9K to €17K a year per listing.

Average price
€34.02inside the $15 to $100 sweet spot
Price range
€6.20–€105.71
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€9K–€17K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #908 within Bau- & Konstruktionsspielzeug. It carries 1,492 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
93%
Out of stock, average day
8.0%
Average rank
#908in Bau- & Konstruktionsspielzeug
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
1,492per listing
Listings tracked
28

04 · Newcomers

6 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
6Amazon's first-year sales bar
Average brand age
35 months

Products

Top Lego Flugzeug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

356

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

8%

  • Brand 170%
  • Brand 27%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (5 brands, 8%)

Demand

Lego Flugzeug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Lego Flugzeug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego flugzeug287K/yr
  • lego city flugzeug40K/yr
  • flugzeug lego33K/yr
  • lego flugzeuge12K/yr
  • lego jet18K/yr
  • lego plane15K/yr
  • lego kampfjet16K/yr
  • lego technic flugzeug19K/yr
  • lego airplane11K/yr
  • lego technik flugzeug14K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Flugzeug

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Spaß/Unterhaltungserlebnis”
22%of negative reviews mention “Montage/Installation”
0.8%of orders come back
“Beim Zusammenbauen fallen die Teile auseinander”
A buyer, on “Montage/Installation”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lego Flugzeug questions

Answered from the same tracked data.