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Lego Duplo Platte

Fail

Demand is soft, at -42.2% this quarter, so Lego Duplo Platte is a Fail.

Flapen Score
42
42 / 100
Ranks 1,131 of 2,084 Spielzeug niches · −1 vs the category median of 43
Market size
€304K/yr348K searches / yr
90-day growth
-42.2%search demand this quarter
Competition
74%top-5 click share · 10 brands · 124 sellers

Flapen Score

Lego Duplo Platte against its category

The dotted line is the Spielzeug average. Past it, Lego Duplo Platte is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Duplo Platte market on Amazon at a glance

Shoppers on Amazon Germany searched for Lego Duplo Platte 348K times last year and spent an estimated €304K. The top 5 brands take 82% of clicks. Demand peaks in Aug–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 348K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -42.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €304K a year.

Searches, last 12 months
348K
Growth, 90 days vs prior 90
-42.2%
Conversion, latest week
6.2%
Market size, estimated
€304Ka year
Peak month
December60.0× the quietest month
Top search term
lego duplo platte109K searches a year

02 · Price

A sale here is worth €14.02.

Listings sell for €14.02 on average, from €7.84 to €21.65. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At €14.02 that is €21K to €28K a year per listing.

Average price
€14.02under the $15 to $100 sweet spot
Price range
€7.84–€21.65
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
€21K–€28K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #200 within Bau- & Konstruktionsspielzeug. It carries 793 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#200in Bau- & Konstruktionsspielzeug
Average rating
4.74 starsAmazon Germany average 4.37 stars
Average reviews
793per listing
Listings tracked
12

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Lego Duplo Platte products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

124

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

13%

  • Brand 146%
  • Brand 220%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (4 brands, 13%)

Demand

Lego Duplo Platte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450K350KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 60.0×

Search terms

Top Lego Duplo Platte search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego duplo platte109K/yr
  • duplo platte74K/yr
  • lego duplo platte groß34K/yr
  • duplo platte groß24K/yr
  • lego duplo platten18K/yr
  • lego duplo bauplatte21K/yr
  • duplo bauplatte15K/yr
  • duplo platten13K/yr
  • lego duplo platte 38x387K/yr
  • lego duplo grundplatte5K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Duplo Platte

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Gesamtgröße”
25%of negative reviews mention “Preis-Leistungs-Verhältnis”
1.1%of orders come back
“Lego aber nicht um jeden Preis”
A buyer, on “Preis-Leistungs-Verhältnis”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Lego Duplo Platte questions

Answered from the same tracked data.