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Lego Dungeons and Dragons

Fail

Demand is soft, at -38.6% this quarter, so Lego Dungeons and Dragons is a Fail.

Flapen Score
39
39 / 100
Ranks 1,368 of 2,084 Spielzeug niches · −4 vs the category median of 43
Market size
€508K/yr1.0M searches / yr
90-day growth
-38.6%search demand this quarter
Competition
88%top-5 click share · 7 brands · 120 sellers

Flapen Score

Lego Dungeons and Dragons against its category

The dotted line is the Spielzeug average. Past it, Lego Dungeons and Dragons is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Dungeons and Dragons market on Amazon at a glance

Shoppers on Amazon Germany searched for Lego Dungeons and Dragons 1.0M times last year and spent an estimated €508K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -38.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €508K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-38.6%
Conversion, latest week
1.6%
Market size, estimated
€508Ka year
Peak month
December5.1× the quietest month
Top search term
dungeons and dragons455K searches a year

02 · Price

A sale here is worth €31.57.

Listings sell for €31.57 on average, from €6.12 to €64.56. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At €31.57 that is €24K to €32K a year per listing.

Average price
€31.57inside the $15 to $100 sweet spot
Price range
€6.12–€64.56
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
€24K–€32K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #2,697 within Brettspiele. It carries 491 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
89%
Out of stock, average day
0.6%
Average rank
#2,697in Brettspiele
Average rating
4.63 starsAmazon Germany average 4.37 stars
Average reviews
491per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Lego Dungeons and Dragons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

120

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

3%

  • Brand 163%
  • Brand 214%
  • Brand 310%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Lego Dungeons and Dragons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Lego Dungeons and Dragons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dungeons and dragons455K/yr
  • dnd255K/yr
  • d&d62K/yr
  • dungeons and dragons starter set deutsch39K/yr
  • 5 minute dungeon28K/yr
  • dungeon and dragons18K/yr
  • dnd starter set27K/yr
  • dnd bücher14K/yr
  • d&d starter set deutsch20K/yr
  • dungeons & dragons12K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Dungeons and Dragons

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Eignung Anfänger”
14%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.9%of orders come back
“Bei den etwas höheren Preis sehr schade”
A buyer, on “Preis-Leistungs-Verhältnis”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Lego Dungeons and Dragons questions

Answered from the same tracked data.