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lego dungeons and dragons

Skip it

Soft demand (-38.6% this quarter) — this niche doesn't clear our bar today.

Market size 60Growth 6Conversion 20Competition 10Returns 96Price range 83Avg price 95Brand share 15Review moat 75Quality gap 23

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible€31.57

avg listing price — sweet spot $15–$100

Price range

Great€6.12–€64.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great490.78

avg incumbent reviews — the moat a new listing must climb

Market size

Good€508K

€508K/yr · 1.0M searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Brand share

Bad94%

top-5 brand share — brand-locked demand

Competition

Bad88%

top-5 click share — a locked-up shelf

Growth

Bad-38.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, lego dungeons and dragons is a €508K/yr Amazon Germany market (1.0M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

lego dungeons and dragons market data

Units sold / yr
13K–15K
avg 750–1,000/product
Revenue / yr
€395K–€474K
units × avg price
Conversion rate
1.6%
Avg BSR
#2,697
Page quality
0%
Prime
89%
Sponsored
33%
Out of stock
0.6%
Avg brand age
38 months
Avg seller age
188 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

120

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

3%

  • Dungeons & Dragons63%
  • Kosmos14%
  • Wildspire10%
  • BABORUI4%
  • Nemesis Now3%
  • Burgschneider3%
  • Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 93 weeks — -38.6% search growth over the last 90 days.
100K60KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.1×

Top lego dungeons and dragons search terms

  • dungeons and dragons455K/yr
  • dnd255K/yr
  • d&d62K/yr
  • dungeons and dragons starter set deutsch39K/yr
  • 5 minute dungeon28K/yr
  • dungeon and dragons18K/yr
  • dnd starter set27K/yr
  • dnd bücher14K/yr
  • d&d starter set deutsch20K/yr
  • dungeons & dragons12K/yr
All search terms

Top lego dungeons and dragons products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€76K30%€152K45%€229K60%€305K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

What buyers say about lego dungeons and dragons

What buyers praise and complain about, mined from review topics.

What buyers love

Eignung Anfänger14%

“Super Starterabenteuer”

Spaß/Unterhaltungserlebnis14%

“Nettes Spiel”

Qualität insgesamt13%

“ansonsten schönes Produkt.”

Materialqualität9%

“Viel Material”

beworben Vs Tatsächliches Produkt7%

“++ Die Spielmaterialien sind großartig”

Design insgesamt7%

“das Design ist toll”

Geschenk Zweck5%

“Ich habe das set einem Freund geschenkt”

Benutzerfreundlichkeit5%

“Einsteigerfreundliche Open World”

Stärke5%

“Stabiles Material”

Anleitung/Benutzerhandbuch/Fehlerbehebung4%

“Regeln werden gut erklärt”

What buyers complain about

Preis-Leistungs-Verhältnis14%

“Bei den etwas höheren Preis sehr schade”

Benutzerfreundlichkeit14%

“Bisschen unhandlich”

Materialqualität12%

“das Material ist auf jeden Fall aus hartem Plastik”

Gewicht schwer7%

“und zu schwer”

Hartes Gefühl7%

“nicht aus denn harten Plastik”

Genauigkeit insgesamt7%

“Nicht gut Erklärt”

Haltbarkeit5%

“Leider ist nach circa wenigen Öffnungen das linke lilane Führung Teil heraus gegangen, ich konnte es mit Sekundenkleber wieder befestigen”

Qualität insgesamt5%

“Trotzdem habe ich Kritikpunkte”

Stärke5%

“Fragil, trotz des Preises”

Top return reasons

Geschenk Zweck18%
Defekt Material/Teile15%
Gesamtgröße12%
Kompatibilität – insgesamt12%
Produktzustand9%
Qualität insgesamt6%
Anleitung/Benutzerhandbuch/Fehlerbehebung6%
beworben Vs Tatsächliches Produkt4%
Haftung/Klebrigkeit4%
Geräuschpegel3%

Common questions

Is lego dungeons and dragons profitable to sell on Amazon Germany?
The niche generates €508K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -38.6%. Flapen's verdict: Skip it (39/100).
How competitive is the lego dungeons and dragons niche?
7 brands and 120 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in lego dungeons and dragons?
Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Benutzerfreundlichkeit, Materialqualität. The return rate is 0.9%.
When does demand for lego dungeons and dragons peak?
Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 5.1× the quietest.
What does it cost to enter the lego dungeons and dragons niche?
Listings span €6.12–€64.56; the average listing price is €31.57 (sweet spot $15–$100). The average incumbent carries 491 reviews — the moat a new listing must climb.