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Lego Bausteine Groß

Fail

The top 5 brands take 99% of clicks, so Lego Bausteine Groß is a Fail.

Flapen Score
47
47 / 100
Top 34% of 2,084 Spielzeug niches · +4 vs the category median of 43
Market size
€1.2M/yr2.0M searches / yr
90-day growth
-35.8%search demand this quarter
Competition
59%top-5 click share · 6 brands · 284 sellers

Flapen Score

Lego Bausteine Groß against its category

The dotted line is the Spielzeug average. Past it, Lego Bausteine Groß is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Bausteine Groß market on Amazon at a glance

Shoppers on Amazon Germany searched for Lego Bausteine Groß 2.0M times last year and spent an estimated €1.2M. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -35.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.2M a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
-35.8%
Conversion, latest week
2.6%
Market size, estimated
€1.2Ma year
Peak month
December4.9× the quietest month
Top search term
lego classic315K searches a year

02 · Price

A sale here is worth €23.07.

Listings sell for €23.07 on average, from €5.82 to €61.43. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At €23.07 that is €46K to €58K a year per listing.

Average price
€23.07inside the $15 to $100 sweet spot
Price range
€5.82–€61.43
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
€46K–€58K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #255 within Bau- & Konstruktionsspielzeug. It carries 3,073 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#255in Bau- & Konstruktionsspielzeug
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
3,073per listing
Listings tracked
22

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Lego Bausteine Groß products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

284

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

0%

  • Brand 183%
  • Brand 26%
  • Brand 35%
  • Brand 43%
  • Brand 52%
  • Brand 61%

Demand

Lego Bausteine Groß search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Lego Bausteine Groß search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego classic315K/yr
  • lego steine237K/yr
  • lego bausteine199K/yr
  • lego box170K/yr
  • lego 4 jahre junge112K/yr
  • lego 4+102K/yr
  • lego classic box126K/yr
  • lego mini set101K/yr
  • lego 4 jahre75K/yr
  • lego steinebox85K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Bausteine Groß

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Spaß/Unterhaltungserlebnis”
25%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.7%of orders come back
“Nicht unbedingt preiswert”
A buyer, on “Preis-Leistungs-Verhältnis”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lego Bausteine Groß questions

Answered from the same tracked data.