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Lego 76966

Fail

Demand is soft, at -52.4% this quarter, so Lego 76966 is a Fail.

Flapen Score
30
30 / 100
Ranks 1,930 of 2,084 Spielzeug niches · −13 vs the category median of 43
Market size
€17K/yr9K searches / yr
90-day growth
-52.4%search demand this quarter
Competition
100%top-5 click share · 2 brands · 164 sellers

Flapen Score

Lego 76966 against its category

The dotted line is the Spielzeug average. Past it, Lego 76966 is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego 76966 market on Amazon at a glance

Shoppers on Amazon Germany searched for Lego 76966 9K times last year and spent an estimated €17K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -52.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €17K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
-52.4%
Conversion, latest week
3.7%
Market size, estimated
€17Ka year
Peak month
November7.4× the quietest month
Top search term
lego 769666K searches a year

02 · Price

A sale here is worth €51.01.

Listings sell for €51.01 on average, from €24.40 to €92.01. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €51.01 that is €0 to €5K a year per listing.

Average price
€51.01inside the $15 to $100 sweet spot
Price range
€24.40–€92.01
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€5K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #905 within Bau- & Konstruktionsspielzeug. It carries 411 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
60%
Out of stock, average day
0.0%
Average rank
#905in Bau- & Konstruktionsspielzeug
Average rating
4.66 starsAmazon Germany average 4.37 stars
Average reviews
411per listing
Listings tracked
5

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Lego 76966 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

164

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 191%
  • Brand 29%
  • Open — no brand owns it (0%)

Demand

Lego 76966 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Prime Day '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.4×

Search terms

Top Lego 76966 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego 769666K/yr
  • lego allosaurus2K/yr
  • 769662K/yr

Reviews and returns

What reviews say buyers love and hate about Lego 76966

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Geschenk Zweck”
67%of negative reviews mention “Preis-Leistungs-Verhältnis”
1.1%of orders come back
“Fangen wir mit dem weniger Guten an: Die OVP von knapp 150 Euro ist, gemessen am Inhalt der dünnen Pappverpackung, ein Witz”
A buyer, on “Preis-Leistungs-Verhältnis”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Lego 76966 questions

Answered from the same tracked data.