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Lego 21250

Fail

The top 5 brands take 100% of clicks, so Lego 21250 is a Fail.

Flapen Score
31
31 / 100
Ranks 1,870 of 2,084 Spielzeug niches · −12 vs the category median of 43
Market size
€8K/yr16K searches / yr
90-day growth
-29.2%search demand this quarter
Competition
70%top-5 click share · 3 brands · 264 sellers

Flapen Score

Lego 21250 against its category

The dotted line is the Spielzeug average. Past it, Lego 21250 is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego 21250 market on Amazon at a glance

Shoppers on Amazon Germany searched for Lego 21250 16K times last year and spent an estimated €8K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €8K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
-29.2%
Conversion, latest week
1.1%
Market size, estimated
€8Ka year
Peak month
December4.5× the quietest month
Top search term
lego minecraft eisengolem6K searches a year

02 · Price

A sale here is worth €45.76.

Listings sell for €45.76 on average, from €9.18 to €143.61. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At €45.76 that is €0 to €5K a year per listing.

Average price
€45.76inside the $15 to $100 sweet spot
Price range
€9.18–€143.61
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
€0–€5K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #628 within Bau- & Konstruktionsspielzeug. It carries 603 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#628in Bau- & Konstruktionsspielzeug
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
603per listing
Listings tracked
17

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
26 months

Products

Top Lego 21250 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

264

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 194%
  • Brand 24%
  • Brand 32%
  • Open — no brand owns it (0%)

Demand

Lego 21250 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Lego 21250 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego minecraft eisengolem6K/yr
  • minecraft eisengolem4K/yr
  • lego 212502K/yr
  • lego minecraft eisengolem festung2K/yr
  • 21250 lego minecraft837/yr
  • eisengolem festung minecraft lego1K/yr

Reviews and returns

What reviews say buyers love and hate about Lego 21250

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Geschenk Zweck”
27%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.5%of orders come back
“Für eine UVP von knapp 65 Euro ist das Set etwas hochpreisiger”
A buyer, on “Preis-Leistungs-Verhältnis”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Lego 21250 questions

Answered from the same tracked data.