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Lego 21246

brand-locked demand (top 5 brands take 100% of clicks) — Lego 21246 doesn't clear our bar today.

Flapen Score

31
Skip it

Ranks 1,870 of 2,084 Spielzeug niches · −12 vs the category median of 43

Market size 2Growth 11Conversion 14Competition 13Returns 98Price range 90Avg price 95Brand share 0Review moat 72Quality gap 25
This niche Category average · 2,084 niches

Is Lego 21246 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Lego 21246 is a €9K/yr Amazon Germany market (24K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.

Lego 21246: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.4% over the last 90 days and 1.1% of searches end in a purchase.

€9K

revenue / yr

Units sold / yr750
Search volume / yr-27.4%24K
Conversion rate1.1%
Avg price€31.61

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 232
Top-5 product click share84%
Open market0%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement70%
New entrants (1y)4· 4 succeeded
Avg rating4.6★
Avg reviews626

Top Lego 21246 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

€0€1K€3K€4K€5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

232

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • LEGO87%
  • Jada5%
  • LocoLee5%
  • Minecraft3%
  • Open — no brand owns it (0%)

Lego 21246 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume24KCVR1.1%Products10Brands4Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews626Avg BSR#1,156
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Top Lego 21246 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • minecraft warden6K/yr
  • lego minecraft warden5K/yr
  • warden minecraft4K/yr
  • minecraft lego warden2K/yr
  • lego 212463K/yr
  • lego minecraft warden set1K/yr
  • 21246 lego minecraft1K/yr
  • 21246814/yr
  • lego minecraft das duell in der finsternis496/yr
  • lego minecraft 21246892/yr

What reviews say buyers love and hate about Lego 21246

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Geschenk Zweck22%

Super Geschenk

Spaß/Unterhaltungserlebnis16%

spielt viel damit

beworben Vs Tatsächliches Produkt14%

So wie bestellt

Qualität insgesamt8%

Beste Qualität

Gesamtgröße8%

Passt

What buyers complain about

55% of reviews
Preis-Leistungs-Verhältnis22%

Für eine UVP von knapp 65 Euro ist das Set etwas hochpreisiger

Qualität insgesamt10%

Steinequalität in Ordnung aber nichts besonderes

Gesamtgröße7%

Kleines Set

Geschenk Zweck5%

Es sollte ein Geburtstagsgeschenk werden, aber so nicht

Haltbarkeit5%

weichen Teile an manchen Figuren gehen sie leider beim Spielen schnell kaputt.

Lego 21246 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geschenk Zweck
53%
2Gesamtgröße
11%
3Defekt Material/Teile
10%
4Preis-Leistungs-Verhältnis
9%
5beworben Vs Tatsächliches Produkt
5%

Common Lego 21246 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lego 21246 31/100 on Amazon Germany — Skip it. The niche generates €9K/yr across 10 tracked products. 4 of 4 products launched in the last 360 days are still selling. Search demand moved -27.4% over the last 90 days.
Search demand for Lego 21246 on Amazon Germany peaks in Nov–Dec, where the busiest month runs 4.0× the quietest.