Is lego 21246 profitable to sell on Amazon Germany?

The niche generates €9K/yr across 10 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -27.4%. Flapen's verdict: Skip it (31/100).

How competitive is the lego 21246 niche?

4 brands and 232 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in lego 21246?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Gesamtgröße. The return rate is 0.5%.

When does demand for lego 21246 peak?

Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.

What does it cost to enter the lego 21246 niche?

Listings span €10.06–€84.94; the average listing price is €31.61 (sweet spot $15–$100). The average incumbent carries 626 reviews — the moat a new listing must climb.

lego 21246

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible€31.61

avg listing price — sweet spot $15–$100

Price range

Great€10.06–€84.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good626.4

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Competition

Bad84%

top-5 click share — a locked-up shelf

Growth

Bad-27.4%

90-day search growth — must beat 0% to launch

Market size

Bad€9K

€9K/yr · 24K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, lego 21246 is a €9K/yr Amazon Germany market (24K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

lego 21246 market data

Units sold / yr: 500–750; avg 100–250/product
Revenue / yr: €16K–€24K; units × avg price
Conversion rate: 1.1%
Avg BSR: #1,156
Page quality: 0%
Prime: 90%
Sponsored: 70%
Out of stock: 0.0%
Avg brand age: 32 months
Avg seller age: 183 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

232

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

LEGO87%
Jada5%
LocoLee5%
Minecraft3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Open Trend

Top lego 21246 search terms

minecraft warden6K/yr -35.9%0.8% conv.
lego minecraft warden5K/yr -24.3%2.0% conv.
warden minecraft4K/yr -8.7%0.7% conv.
minecraft lego warden2K/yr -12.4%2.2% conv.
lego 212463K/yr -34.5%6.1% conv.
lego minecraft warden set1K/yr -31.9%2.6% conv.
21246 lego minecraft1K/yr -58.1%6.5% conv.
21246814/yr -43.6%3.4% conv.
lego minecraft das duell in der finsternis496/yr +16.9%6.6% conv.
lego minecraft 21246892/yr -48.9%2.9% conv.

All search terms

Top lego 21246 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LEGO Minecraft 21246 Das Duell in der Finsternis

LEGO€81.454.8★2,822 rev

LEGO Minecraft Begegnung mit dem Wächter - Spielzeug mit stummen Ranger Minifigur und beweglicher Mob Figur - Mit TNT Funktion für Felssturz - Geschenk für Jungen ab 7 Jahren und Gaming Fans - 21274

LEGO€12.084.7★1,187 rev

Lego 21246 - Minecraft The Deep Dark Battle

LEGO€84.944.6★414 rev

Jada Toys Minecraft Figuren-Set 4 STUck (je 6 cm) - Metallfiguren Steve Alex Creeper Warden aus Caves & Cliffs fur Sammler ab 8 Jahren - 253262001

Jada€18.654.6★335 rev

Licht Set Kompatibel mit Lego Duell in der Finsternis (Kein LEGO-Modell) Led Beleuchtungs Set für Minecraft für Minecraft 21246 The Deep Dark Battle

LocoLee€21.164.3★31 rev

Newest

by launch date

LEGO Minecraft Duell mit dem Wither - Geschenk für Junge Gamer - Merchandising für Fans - Minecraft - Bauset mit vielen Kreaturen und Werkbank für Jungen und Mädchen ab 8 Jahren - 21590

LEGO€40.91231 rev

6mo ago

LEGO Minecraft Blasser Garten - Kreatives Spielzeug für Kinder - Spielzeugbiom für Jungen und Mädchen ab 7 Jahren - mit Minecraft Figuren - Mottenmann Creeper Skelett und Knarz - Geschenk - 21586

LEGO€12.77321 rev

6mo ago

LEGO Minecraft Reise durch Nether und Endportal - Kinder Spielzeug mit Helden Enderman und Baby Hoglin Figuren - Set mit Minecraft Figur - Gamer Geschenk für Jungen und Mädchen ab 7 Jahren - 21584

LEGO€10.06499 rev

6mo ago

LEGO Minecraft Zombieverlies - Bauspielzeug für Rollenspiele - Minecraft-Spielset für Jungen und Mädchen ab 8 Jahren mit 3 Zombies einem Krieger und Videospielzubehör - 21587

LEGO€17.49399 rev

6mo ago

LEGO€12.081,187 rev

1y ago

What buyers say about lego 21246

What buyers praise and complain about, mined from review topics.

What buyers love

Geschenk Zweck22%

“Super Geschenk”

Spaß/Unterhaltungserlebnis16%

“spielt viel damit”

beworben Vs Tatsächliches Produkt14%

“So wie bestellt”

Qualität insgesamt8%

“Beste Qualität”

Gesamtgröße8%

“Passt”

Preis-Leistungs-Verhältnis6%

“fair bepreist”

Montage/Installation6%

“Sehr schöne Zusammenstellung”

Sammlungsobjekte4%

“Perfekt Lego set for my child”

Design insgesamt3%

“Solides Set für Fans”

Kreativität2%

“Und wie immer bei Lego: Nicht die Nerven verlieren, wenn „Kind“ das Set sofort kreativ umbaut.”

What buyers complain about

Preis-Leistungs-Verhältnis22%

“Für eine UVP von knapp 65 Euro ist das Set etwas hochpreisiger”

Qualität insgesamt10%

“Steinequalität in Ordnung aber nichts besonderes”

Gesamtgröße7%

“Kleines Set”

Geschenk Zweck5%

“Es sollte ein Geburtstagsgeschenk werden, aber so nicht”

Haltbarkeit5%

“weichen Teile an manchen Figuren gehen sie leider beim Spielen schnell kaputt.”

Produktzustand5%

“Gebrauchte Ware bekommen”

Top return reasons

Geschenk Zweck53%

Gesamtgröße11%

Defekt Material/Teile10%

Preis-Leistungs-Verhältnis9%

beworben Vs Tatsächliches Produkt5%

Produktzustand5%

Druckqualität2%

Konnektivität – insgesamt1%

Haftung/Klebrigkeit1%

Kompatibilität – insgesamt1%

Common questions

Is lego 21246 profitable to sell on Amazon Germany?: The niche generates €9K/yr across 10 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -27.4%. Flapen's verdict: Skip it (31/100).
How competitive is the lego 21246 niche?: 4 brands and 232 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in lego 21246?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Gesamtgröße. The return rate is 0.5%.
When does demand for lego 21246 peak?: Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.
What does it cost to enter the lego 21246 niche?: Listings span €10.06–€84.94; the average listing price is €31.61 (sweet spot $15–$100). The average incumbent carries 626 reviews — the moat a new listing must climb.

lego 21246

lego 21246 market data

Competition & brand share

Demand & seasonality

Top lego 21246 search terms

Top lego 21246 products on Amazon

Top sellers

Newest

Trending

What buyers say about lego 21246

What buyers love

What buyers complain about

Top return reasons

Common questions

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